Direct retail sales are poised to represent less than half of Amazon's business for the first time in its history — a fundamental shift that reflects the e-commerce giant's expansion beyond its roots as an online store.

Revenue from Amazon Web Services, Amazon Prime, third-party seller services, online advertising and other services added up to 49.3% of Amazon's business in the second quarter. It was a new high, almost matching the company's revenue from online and physical stores, and on a trajectory to surpass them in the future.

That's one of several takeaways from Amazon's second-quarter earnings report, released Thursday afternoon. On this episode of Day 2, GeekWire's Podcast about everything Amazon, we nerd out over Amazon's numbers.

Joining GeekWire co-founder Todd Bishop for the discussion are two online retail industry veterans who pay close attention to Amazon's business:
Our podcast collaborator, Jason Boyce, former Top 200 third-party seller, founder of Avenue7Media and co-author of The Amazon Jungle.
Andrea Leigh, vice president of strategy and insights at Ideoclick, a Seattle-based e-commerce technology and services firm that works with vendors to Amazon’s first-party retail sales, and third-party sellers. Leigh was an Amazon general manager and retail category leader for nearly 10 years.

Coverage of Amazon earnings:
Amazon sales of $113B disappoint Wall Street but profits of $7.8B exceed expectations
Amazon’s advertising business is surging amid industry-wide ad sales boom for tech giants
Amazon boosting wages and hiring incentives to keep up in competitive labor market

Direct retail sales are poised to represent less than half of Amazon's business for the first time in its history &mdash; a fundamental shift that reflects the e-commerce giant's expansion beyond its roots as an online store.
Revenue from Amazon Web Services, Amazon Prime, third-party seller services, online advertising and other services added up to 49.3% of Amazon's business in the second quarter. It was a new high, almost matching the company's revenue from online and physical stores, and on a trajectory to surpass them in the future.
That's one of several takeaways from Amazon's second-quarter earnings report, released Thursday afternoon. On this episode of Day 2, GeekWire's Podcast about everything Amazon, we nerd out over Amazon's numbers.
Joining GeekWire co-founder Todd Bishop for the discussion are two online retail industry veterans who pay close attention to Amazon's business:
<ul>
<li>Our podcast collaborator,&nbsp;<a href="https://www.linkedin.com/in/jasonrboyce/">Jason Boyce</a>, former Top 200 third-party seller, founder of&nbsp;<a href="https://avenue7media.com/">Avenue7Media</a>&nbsp;and co-author of&nbsp;<a href="https://www.amazon.com/Amazon-Jungle-Survival-Commerce-Marketplace/dp/1631952803">The Amazon Jungle</a>.</li>
<li><a href="https://www.linkedin.com/in/andreakleigh/">Andrea Leigh</a>, vice president of strategy and insights at&nbsp;<a href="https://ideoclick.com/">Ideoclick</a>, a Seattle-based e-commerce technology and services firm that works with vendors to Amazon&rsquo;s first-party retail sales, and third-party sellers. Leigh was an Amazon general manager and retail category leader for nearly 10 years.</li>
</ul>
Coverage of Amazon earnings:
<ul>
<li><a href="https://www.geekwire.com/2021/amazon-sales-113b-disappoint-wall-street-profits-7-8-billion-exceed-expectations/">Amazon sales of $113B disappoint Wall Street but profits of $7.8B exceed expectations</a></li>
<li><a href="https://www.geekwire.com/2021/amazons-advertising-business-surging-amid-industry-wide-ad-sales-boom-tech-giants/">Amazon&rsquo;s advertising business is surging amid industry-wide ad sales boom for tech giants</a></li>
<li><a href="https://www.geekwire.com/2021/amazon-boosting-wages-hiring-incentives-keep-competitive-labor-market/">Amazon boosting wages and hiring incentives to keep up in competitive labor market</a></li>
</ul>

Amazon built an empire obsessing about its customers. Where does that leave its partners, competitors, communities, workers, and the world? Coming soon from GeekWire: Day 2, a new podcast about Amazon and the future of everything else. In collaboration with Jason Boyce of Avenue7Media, author of "The Amazon Jungle."

Amazon built an empire obsessing about its customers. Where does that leave its partners, competitors, communities, workers, and the world? Coming soon from GeekWire: Day 2, a new podcast about Amazon and the future of everything else. In collaboration with Jason Boyce of Avenue7Media, author of "The Amazon Jungle."

Day 2: Everything Amazon

Amazon built an empire obsessing about its customers. Where does that leave its partners, competitors, communities, workers and the world? Coming soon from GeekWire: Day 2, a new podcast about Amazon and the future of everything else. In collaboration with Jason Boyce of Avenue7Media, author of "The Amazon Jungle."

Amazon built an empire obsessing about its customers. Where does that leave its partners, competitors, communities, workers and the world? Coming soon from GeekWire: Day 2, a new podcast about Amazon and the future of everything else. In collaboration with Jason Boyce of Avenue7Media, author of "The Amazon Jungle."

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