Daniel Howes' Weekend EssayHowes on transnational FCA-PSA deal
This week, Daniel Howes says the new name for the merger of Fiat Chrysler and Peugeot of France should be United Nations Motors. Rarely has the global auto world seen a cultural mash-up like the one announced this week: Jeep SUVs meet Citroën cars. Forget pooling technology spending and rationalizing vehicle architectures. If this transnational merger is going to work, success will ride on the shoulders of its leaders. On their ability to navigate today’s auto industry and prepare for tomorrow’s. On their humility … their creativity … and their cultural patience … in equal measure.
