Stephanie Hoff sits down with Alice in Dairyland Sara Hagenow, the official ambassador for Wisconsin's dairy industry, to talk about the state's proudest tradition: butter. Hagenow explains that Wisconsin butter’s superior richness and flavor come from high-quality cream produced by local farms with lush grasslands and dedicated farmers. Beyond its unbeatable taste for baking and cooking, choosing this local dairy product supports the state's $52.8 billion economy and over 120,000 jobs. Shoppers can guarantee they are buying local by looking for the Proudly Wisconsin Dairy Badge or the 55-xxxx plant code on the packaging.

See omnystudio.com/listener for privacy information.

<p>Stephanie Hoff sits down with Alice in Dairyland Sara Hagenow, the official ambassador for Wisconsin's dairy industry, to talk about the state's proudest tradition: butter. Hagenow explains that Wisconsin butter&rsquo;s superior richness and flavor come from high-quality cream produced by local farms with lush grasslands and dedicated farmers. Beyond its unbeatable taste for baking and cooking, choosing this local dairy product supports the state's $52.8 billion economy and over 120,000 jobs. Shoppers can guarantee they are buying local by looking for the Proudly Wisconsin Dairy Badge or the 55-xxxx plant code on the packaging.</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

More than $32 million in dairy farmer generated funds are managed by Dairy Farmers of Wisconsin (DFW).  Headquartered in Madison, DFW focuses on enhancing the value of all Wisconsin produced dairy products.

Ultimately the goal is to return those dairy invested dollars back to the farm gate.

Dairy Farmers of Wisconsin connects with farmers and consumers to take them behind the curtain of marketing, analytics, and consumer trends to try and show them the value generated on their behalf.

This program is sponsored by Dairy Farmers of Wisconsin.