Wisconsin dairy farmer Carolyn Alsteen joins the show to discuss the Born to Dairy campaign, a vibrant celebration of the grit, humor, and creativity that defines America’s Dairyland. Discover how Dairy Farmers of Wisconsin is putting checkoff dollars to work, using unique personas to bridge the gap with consumers, and highlighting the authentic stories behind your favorite milk, cheese, and butter. DFW is preparing to launch 24 new farmer personas in 2026, including Carolyn's: Churned & Burned Farm Fit Farmer!

See omnystudio.com/listener for privacy information.

Wisconsin dairy farmer Carolyn Alsteen joins the show to discuss the Born to Dairy campaign, a vibrant celebration of the grit, humor, and creativity that defines America&rsquo;s Dairyland. Discover how Dairy Farmers of Wisconsin is putting checkoff dollars to work, using unique personas to bridge the gap with consumers, and highlighting the authentic stories behind your favorite milk, cheese, and butter. DFW is preparing to launch 24 new farmer personas in 2026, including Carolyn's: Churned &amp; Burned Farm Fit Farmer!See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

More than $32 million in dairy farmer generated funds are managed by Dairy Farmers of Wisconsin (DFW).  Headquartered in Madison, DFW focuses on enhancing the value of all Wisconsin produced dairy products.

Ultimately the goal is to return those dairy invested dollars back to the farm gate.

Dairy Farmers of Wisconsin connects with farmers and consumers to take them behind the curtain of marketing, analytics, and consumer trends to try and show them the value generated on their behalf.

This program is sponsored by Dairy Farmers of Wisconsin.

Dairy Farmers of Wisconsin

MacGyvers, Moomaws & Farm Fit Farmers Showcase Human Side Of Dairy

Wisconsin dairy farmer and DFW Board Member Annaliese Wegner shares how everyday farm management translates into impactful industry leadership. She explores how the farmer-led checkoff creates unity among over 5,000 diverse operations to build global demand and protect consumer trust. Whether milking 30 cows or 3,000, Annaliese encourages all producers to lend their perspective to ensure a strong future for the next generation.

See omnystudio.com/listener for privacy information.

Wisconsin dairy farmer and DFW Board Member Annaliese Wegner shares how everyday farm management translates into impactful industry leadership. She explores how the farmer-led checkoff creates unity among over 5,000 diverse operations to build global demand and protect consumer trust. Whether milking 30 cows or 3,000, Annaliese encourages all producers to lend their perspective to ensure a strong future for the next generation.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

From The Parlor To The Boardroom -- Dairy Farmers Are Leaders

It’s election time for the 9 open districts for the Dairy Farmers of Wisconsin Board of Directors, so it’s a great time to talk about farmer leadership and their voice.

Today, we learn the story of Sandy Madland, a Wisconsin dairy farmer and Dairy Farmers of Wisconsin Board Director.  Madland was elected to represent Adams, Juneau, and Monroe counties. As a Director, she helps represent farmers, guide how checkoff dollars are stewarded, and make long-term decisions that support demand for Wisconsin dairy.

Madland's story is like many others in Wisconsin.  Their family operation in Lyndon Station involves 500 registered Holsteins, and their two sons.  Madland's involvement in the boys 4-H projects helped elevate her to county dairy activities, which fed her curiosity about Dairy Farmers of Wisconsin.

Are you ready to step up and be a voice for fellow dairy operators?  Madland believes that Dairy Farmers of Wisconsin is your checkoff and your voice. Farmer leadership is how we keep Wisconsin dairy strong for the next generation. She says if the DFW Board is not an option, consider running for a leadership position at the county level. Ask questions, bring your voice and advocate for Wisconsin dairy!


 

See omnystudio.com/listener for privacy information.

It&rsquo;s election time for the 9 open districts for the<a href="https://www.wisconsindairy.org/Our-Story/Board-of-Directors-Elections"> Dairy Farmers of Wisconsin Board of Directors,</a> so it&rsquo;s a great time to talk about farmer leadership and their voice. Today, we learn the story of Sandy Madland, a Wisconsin dairy farmer and Dairy Farmers of Wisconsin Board Director.&nbsp; Madland was elected to represent Adams, Juneau, and Monroe counties. As a Director, she helps represent farmers, guide how checkoff dollars are stewarded, and make long-term decisions that support demand for Wisconsin dairy. Madland's story is like many others in Wisconsin.&nbsp; Their family operation in Lyndon Station involves 500 registered Holsteins, and their two sons.&nbsp; Madland's involvement in the boys 4-H projects helped elevate her to county dairy activities, which fed her curiosity about Dairy Farmers of Wisconsin. Are you ready to step up and be a voice for fellow dairy operators?&nbsp; Madland believes that Dairy Farmers of Wisconsin is <a href="https://www.wisconsindairy.org/Our-Story/Board-of-Directors">your checkoff and your voice</a>. Farmer leadership is how we keep Wisconsin dairy strong for the next generation. She says if the DFW Board is not an option, consider running for a leadership position at the county level. Ask questions, bring your voice and advocate for Wisconsin dairy! &nbsp;See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Elections Approach For Dairy Farmers of WI - Get Involved Like Sandy Madland

Wisconsin dairy farmers are bringing the farm to the classroom with the launch of the Care for the Land Escape Room, a digital, game-based learning experience for high school students. Dairy Farmers of Wisconsin Board member Gary Kohn joins Stephanie Hoff to discuss how this turnkey resource allows students to explore regional sustainability practices across four different Wisconsin farms. Launching Feb. 27, this interactive project uses modern technology to help the next generation connect with the science and heart behind local dairy production.

See omnystudio.com/listener for privacy information.

Wisconsin dairy farmers are bringing the farm to the classroom with the launch of the Care for the Land Escape Room, a digital, game-based learning experience for high school students. Dairy Farmers of Wisconsin Board member Gary Kohn joins Stephanie Hoff to discuss how this turnkey resource allows students to explore regional sustainability practices across four different Wisconsin farms. Launching Feb. 27, this interactive project uses modern technology to help the next generation connect with the science and heart behind local dairy production.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

MacGyvers, Moomaws & Farm Fit Farmers Showcase Human Side Of Dairy

Dairy Farmers of Wisconsin

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Dairy Farmers of Wisconsin

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