Wisconsin dairy farmer Carolyn Alsteen joins the show to discuss the Born to Dairy campaign, a vibrant celebration of the grit, humor, and creativity that defines America’s Dairyland. Discover how Dairy Farmers of Wisconsin is putting checkoff dollars to work, using unique personas to bridge the gap with consumers, and highlighting the authentic stories behind your favorite milk, cheese, and butter. DFW is preparing to launch 24 new farmer personas in 2026, including Carolyn's: Churned & Burned Farm Fit Farmer!

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<p>Wisconsin dairy farmer Carolyn Alsteen joins the show to discuss the Born to Dairy campaign, a vibrant celebration of the grit, humor, and creativity that defines America&rsquo;s Dairyland. Discover how Dairy Farmers of Wisconsin is putting checkoff dollars to work, using unique personas to bridge the gap with consumers, and highlighting the authentic stories behind your favorite milk, cheese, and butter. DFW is preparing to launch 24 new farmer personas in 2026, including Carolyn's: Churned &amp; Burned Farm Fit Farmer!</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

More than $32 million in dairy farmer generated funds are managed by Dairy Farmers of Wisconsin (DFW).  Headquartered in Madison, DFW focuses on enhancing the value of all Wisconsin produced dairy products.

Ultimately the goal is to return those dairy invested dollars back to the farm gate.

Dairy Farmers of Wisconsin connects with farmers and consumers to take them behind the curtain of marketing, analytics, and consumer trends to try and show them the value generated on their behalf.

This program is sponsored by Dairy Farmers of Wisconsin.