Wisconsin dairy farmer and DFW Board Member Annaliese Wegner shares how everyday farm management translates into impactful industry leadership. She explores how the farmer-led checkoff creates unity among over 5,000 diverse operations to build global demand and protect consumer trust. Whether milking 30 cows or 3,000, Annaliese encourages all producers to lend their perspective to ensure a strong future for the next generation.

See omnystudio.com/listener for privacy information.

<p>Wisconsin dairy farmer and DFW Board Member Annaliese Wegner shares how everyday farm management translates into impactful industry leadership. She explores how the farmer-led checkoff creates unity among over 5,000 diverse operations to build global demand and protect consumer trust. Whether milking 30 cows or 3,000, Annaliese encourages all producers to lend their perspective to ensure a strong future for the next generation.</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

More than $32 million in dairy farmer generated funds are managed by Dairy Farmers of Wisconsin (DFW).  Headquartered in Madison, DFW focuses on enhancing the value of all Wisconsin produced dairy products.

Ultimately the goal is to return those dairy invested dollars back to the farm gate.

Dairy Farmers of Wisconsin connects with farmers and consumers to take them behind the curtain of marketing, analytics, and consumer trends to try and show them the value generated on their behalf.

This program is sponsored by Dairy Farmers of Wisconsin.