Dairy Farmers of Wisconsin is harnessing the power of data insights to boost demand for Wisconsin dairy products nationwide. Suzanne Isige, Director of Market Research for Dairy Farmers of Wisconsin, joins us for this month’s check in with dairy checkoff to emphasize the significant role that secondary data plays in helping over 260 dairy companies across the state make informed decisions.



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Dairy Farmers of Wisconsin is harnessing the power of data insights to boost demand for Wisconsin dairy products nationwide. Suzanne Isige, Director of Market Research for Dairy Farmers of Wisconsin, joins us for this month’s check in with dairy checkoff to emphasize the significant role that secondary data plays in helping over 260 dairy companies across the state make informed decisions.  See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

More than $32 million in dairy farmer generated funds are managed by Dairy Farmers of Wisconsin (DFW).  Headquartered in Madison, DFW focuses on enhancing the value of all Wisconsin produced dairy products.

Ultimately the goal is to return those dairy invested dollars back to the farm gate.

Dairy Farmers of Wisconsin connects with farmers and consumers to take them behind the curtain of marketing, analytics, and consumer trends to try and show them the value generated on their behalf.

This program is sponsored by Dairy Farmers of Wisconsin.