Wisconsin dairy is on a roll! Dairy Farmers of Wisconsin Board Member Ali Straschinske says farmer checkoff dollars are driving real results at home and abroad, according to the annual report. From marketing wins that made WisconsinCheese.com rank #1 on Google, to cheese exports reaching over 50 countries, today's Check In With Dairy Checkoff highlights the quality, care, and pride of Wisconsin dairy.

See omnystudio.com/listener for privacy information.

<p>Wisconsin dairy is on a roll! Dairy Farmers of Wisconsin Board Member Ali Straschinske says farmer checkoff dollars are driving real results at home and abroad, according to the annual report. From marketing wins that made WisconsinCheese.com rank #1 on Google, to cheese exports reaching over 50 countries, today's Check In With Dairy Checkoff highlights the quality, care, and pride of Wisconsin dairy.</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

More than $32 million in dairy farmer generated funds are managed by Dairy Farmers of Wisconsin (DFW).  Headquartered in Madison, DFW focuses on enhancing the value of all Wisconsin produced dairy products.

Ultimately the goal is to return those dairy invested dollars back to the farm gate.

Dairy Farmers of Wisconsin connects with farmers and consumers to take them behind the curtain of marketing, analytics, and consumer trends to try and show them the value generated on their behalf.

This program is sponsored by Dairy Farmers of Wisconsin.