In this episode, Sarah Perriam-Lampp talks with William Morrison from Morrison Farming about supplying beef genetics to the dairy industry. He explains how decades of performance recording have produced easy-calving, fast-growing cattle, why reliability matters most for dairy farmers, and what to expect from the upcoming Ardo Hereford sale on 23 September.

Host:
Sarah Perriam-Lampp, CEO and Editor-in-Chief, Dairy Country

Guest:
William Morrison, Morrison Farming

 

William Morrison talks to Sarah Perriam-Lampp about the history and evolution of Morrison Farming, a family business that has become a leader in beef-on-dairy genetics through its Ezicalve programme. He describes how decades of performance recording and selective breeding have created cattle that combine low birth weight and easy calving with high growth rates and strong carcass traits.

He shares the lessons learned from working alongside dairy farmers under pressure, and why Morrison Farming has always prioritised genetics that reduce stress and support practical, on-farm results. With cattle now supplying dairy and beef operations across New Zealand and overseas, William explains how customer needs and science-based breeding have shaped the family’s approach.

The conversation also explores the resilience required to maintain a long-term vision, how Morrison Farming has adapted to the rise of beef-on-dairy, and what farmers can expect from the upcoming Aro Hereford sale on 23 September.

 

Find the Morrison Farming catalogue and sale information here: 

https://i4.abri.au/online/cgi-bin/i4.dll?1=3538292F&2=2928&3=56&5=2B3C2B3C3A&11=515E505D

 

Find out more about Morrison Farming here: https://morrisonfarming.co.nz/

In this episode, Sarah Perriam-Lampp talks with William Morrison from Morrison Farming about supplying beef genetics to the dairy industry. He explains how decades of performance recording have produced easy-calving, fast-growing cattle, why reliability matters most for dairy farmers, and what to expect from the upcoming Ardo Hereford sale on 23 September.
Host:
<ul>
<li aria-level="1">Sarah Perriam-Lampp, CEO and Editor-in-Chief, Dairy Country</li>
</ul>
Guest:
<ul>
<li aria-level="1">William Morrison, Morrison Farming</li>
</ul>
&nbsp;
William Morrison talks to Sarah Perriam-Lampp about the history and evolution of Morrison Farming, a family business that has become a leader in beef-on-dairy genetics through its Ezicalve programme. He describes how decades of performance recording and selective breeding have created cattle that combine low birth weight and easy calving with high growth rates and strong carcass traits.
He shares the lessons learned from working alongside dairy farmers under pressure, and why Morrison Farming has always prioritised genetics that reduce stress and support practical, on-farm results. With cattle now supplying dairy and beef operations across New Zealand and overseas, William explains how customer needs and science-based breeding have shaped the family&rsquo;s approach.
The conversation also explores the resilience required to maintain a long-term vision, how Morrison Farming has adapted to the rise of beef-on-dairy, and what farmers can expect from the upcoming Aro Hereford sale on 23 September.
&nbsp;
Find the Morrison Farming catalogue and sale information here:&nbsp;
<a href="https://i4.abri.au/online/cgi-bin/i4.dll?1=3538292F&amp;2=2928&amp;3=56&amp;5=2B3C2B3C3A&amp;11=515E505D">https://i4.abri.au/online/cgi-bin/i4.dll?1=3538292F&amp;2=2928&amp;3=56&amp;5=2B3C2B3C3A&amp;11=515E505D</a>
&nbsp;
Find out more about Morrison Farming here: <a href="https://morrisonfarming.co.nz/">https://morrisonfarming.co.nz/</a>

DAIRY Country is your mainstay in dairy farming as your trusted source for adding value to your dairy farming business with seasonal on farm stories and exclusive technical advice weekly with your host, Anne Lee.

Formally the NZ Dairy Exporter since 1925, DAIRY Country is part of the CountryWide network based in Canterbury, New Zealand.

Get in touch with our Anne Lee - anne@countrywidemedia.co.nz if you have a great insight to share with our
thousands of readers and listeners in New Zealand and around the world.

Don’t miss our weekly episodes of the DAIRY Country Podcast by hitting the subscribe button now and join our DAIRY Country weekly email newsletter to get the latest in-depth stories in your mailbox so you are always ahead of the game in the
business of dairy farming into the future.

DAIRY Country is your mainstay in dairy farming as your trusted source for adding value to your dairy farming business with seasonal on farm stories and exclusive technical advice weekly with your host, Anne Lee.
Formally the NZ Dairy Exporter since 1925, DAIRY Country is part of the CountryWide network based in Canterbury, New Zealand.
Get in touch with our Anne Lee - anne@countrywidemedia.co.nz if you have a great insight to share with our thousands of readers and listeners in New Zealand and around the world.
Don&rsquo;t miss our weekly episodes of the DAIRY Country Podcast by hitting the&nbsp;subscribe button now and <a href="https://dairyexporter.co.nz/sign-up/">join our DAIRY Country weekly email newsletter</a> to get the&nbsp;latest in-depth stories in your mailbox so you are always ahead of the game in the business of dairy farming into the future.