As a founder, Jack Jensen has built a large following through his multimedia company Msft Productions, producing content for some big-name companies while inspiring people to embrace adventure, community and the outdoors. Anne Lee talks with Jack about his charity Spark That Chat, formed in response to the loss of a close mate to suicide. Park That Chat is a wellbeing initiative, helping people across New Zealand have more meaningful conversations and build practical tools for resilience.

Host:

• Anne Lee, Senior Journalist, Dairy Country

Guest:

• Jack Jensen, Spark That Chat

Jack explains how Spark That Chat has grown from a social media campaign into a nationwide movement, reaching millions of people through school tours, community events and the rural-focused Cut the Bull campaign. Anne and Jack also discuss why meaningful conversations, movement, breathwork and slowing down are powerful tools for supporting mental wellbeing, and the importance of checking in with friends and family before they reach crisis point. They also explore the unique pressures facing rural communities, how partnerships with organisations such as Farmstrong are helping extend the initiative's reach, and why simple, everyday conversations can make a life-changing difference.

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