It all started with a photograph of Lisa from mega K-pop girl band Blackpink, carrying a bag with an “ugly” doll accessory strapped to her bag. The demand for Labubu exploded to epic proportions thereafter and the craze has led to thousands of dollars spent – and sometimes lost through scams. Labubu isn’t the first (remember Hello Kitty?) and it certainly won’t be the last. So why is it that “cute” sells so well? Andrea Heng and Hairianto Diman speak to Dr Joshua Paul Dale, Professor, Department of British and American Literature Culture, Chuo University, to find out more. 

It all started with a photograph of Lisa from mega K-pop girl band Blackpink, carrying a bag with an “ugly” doll accessory strapped to her bag. The demand for Labubu exploded to epic proportions thereafter and the craze has led to thousands of dollars spent – and sometimes lost through scams. Labubu isn’t the first (remember Hello Kitty?) and it certainly won’t be the last. So why is it that “cute” sells so well? Andrea Heng and Hairianto Diman speak to Dr Joshua Paul Dale, Professor, Department of British and American Literature Culture, Chuo University, to find out more.

The best interviews from CNA 938 on current affairs, health, entertainment and money, curated daily

The views and opinions shared during this podcast series are those of the hosts and guests and do not necessarily reflect the views of Mediacorp Pte. Ltd. or its group of companies.

The best interviews from CNA 938 on current affairs, health, entertainment and money, curated daily
The views and opinions shared during this podcast series are those of the hosts and guests and do not necessarily reflect the views of Mediacorp Pte. Ltd. or its group of companies.

Daily Cuts

The best interviews from CNA938 on current affairs, health, entertainment and money, curated daily.

The best interviews from CNA938 on current affairs, health, entertainment and money, curated daily.

The Labubu frenzy: When a cuteness overload goes into overdrive

https://api.omny.fm/orgs/7740012e-e1bd-4f85-81c4-a7f50047134a/clips/c4836b5d-3269-4f9f-b363-b21f0018b544/transcript