The Great Singapore Sale took place from June to Sept. But seems like there’s not much hype around it this year! The Singapore Retailers Association says they will no longer organise or invest in marketing campaigns for the event from next year onwards. Instead, they will act as a “coordinating partner”. Simone Morandi, Accenture Song’s Growth Markets commerce lead wrote the commentary on CNA.Asia called, ‘Retail festivals like the Great Singapore Sale have lost their relevance – it was a long time coming’. He says there needs to be something ‘special’ for these sales to be attractive again 

The Great Singapore Sale took place from June to Sept. But seems like there’s not much hype around it this year! The Singapore Retailers Association says they will no longer organise or invest in marketing campaigns for the event from next year onwards. Instead, they will act as a “coordinating partner”. Simone Morandi, Accenture Song’s Growth Markets commerce lead wrote the commentary on CNA.Asia called, ‘Retail festivals like the Great Singapore Sale have lost their relevance – it was a long time coming’. He says there needs to be something ‘special’ for these sales to be attractive again

The best interviews from CNA 938 on current affairs, health, entertainment and money, curated daily

The views and opinions shared during this podcast series are those of the hosts and guests and do not necessarily reflect the views of Mediacorp Pte. Ltd. or its group of companies.

The best interviews from CNA 938 on current affairs, health, entertainment and money, curated daily
The views and opinions shared during this podcast series are those of the hosts and guests and do not necessarily reflect the views of Mediacorp Pte. Ltd. or its group of companies.

Daily Cuts

The best interviews from CNA938 on current affairs, health, entertainment and money, curated daily.

The best interviews from CNA938 on current affairs, health, entertainment and money, curated daily.