On this episode of Cyrus Says, Cyrus Broacha chats with Johari Kazura, a perfume maker and entrepreneur at Sifr Aromatics in Singapore. Johari, a third-generation businessman, shares the fascinating world of scents, explaining the psychology and science behind how smells can affect our emotions and even help us sleep. Tune in to learn about the art and science of creating fragrances and the rich history behind Sifr Aromatics.