In today’s episode, Nathan Stuck sits down with his former professor, Dr. Sundar Bharadwaj, the Coca-Cola Chair of Marketing at UGA, to unpack how social impact can become a firm's most significant competitive advantage. Sundar shares his journey from working with Amul, an Indian dairy cooperative that revolutionized farmer cash flow, to researching how modern multinationals leverage purpose to disrupt stagnant categories.

Nathan and Sundar dive deep into the "Marketing-Finance Interface," discussing why marketing metrics often fail to reach the C-suite and how to reframe impact as a demand driver rather than a cost center. Sundar provides a framework for leaders to move beyond performative CSR and instead bake impact into the very core of their products.

 

RESOURCES RELATED TO THIS EPISODE
Learn more about Sundar’s work via his Terry College of Business Profile https://www.terry.uga.edu/directory/sundar-bharadwaj/
Order Sundar's book: Good Growth: How Brands Win with Social Impact https://www.amazon.com/Good-Growth-Brands-Social-Impact-ebook/dp/B0D2M3CRFZ
Connect with Sundar on LinkedIn: https://www.linkedin.com/in/sundarbharadwajmarketingprof

 

CREDITS
Theme Music🎵ZakharValaha from Pixabay
Produced by ChatWithLeadersMedia.com

In today&rsquo;s episode, Nathan Stuck sits down with his former professor, Dr. Sundar Bharadwaj, the Coca-Cola Chair of Marketing at UGA, to unpack how social impact can become a firm's most significant competitive advantage. Sundar shares his journey from working with Amul, an Indian dairy cooperative that revolutionized farmer cash flow, to researching how modern multinationals leverage purpose to disrupt stagnant categories.
Nathan and Sundar dive deep into the "Marketing-Finance Interface," discussing why marketing metrics often fail to reach the C-suite and how to reframe impact as a demand driver rather than a cost center. Sundar provides a framework for leaders to move beyond performative CSR and instead bake impact into the very core of their products.
&nbsp;
RESOURCES RELATED TO THIS EPISODE
<ul>
<li aria-level="1">Learn more about Sundar&rsquo;s work via his Terry College of Business Profile https://www.terry.uga.edu/directory/sundar-bharadwaj/</li>
<li aria-level="1">Order Sundar's book: Good Growth: How Brands Win with Social Impact https://www.amazon.com/Good-Growth-Brands-Social-Impact-ebook/dp/B0D2M3CRFZ</li>
<li aria-level="1">Connect with Sundar on LinkedIn: https://www.linkedin.com/in/sundarbharadwajmarketingprof</li>
</ul>
&nbsp;
CREDITS
<ul>
<li aria-level="1">Theme Music🎵<a href="https://pixabay.com/users/zakharvalaha-22836301/?tab=audio&amp;utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=audio&amp;utm_content=9968">ZakharValaha</a> from <a href="https://pixabay.com/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=music&amp;utm_content=9968">Pixabay</a></li>
<li aria-level="1">Produced by&nbsp;<a href="https://chatwithleaders.com">ChatWithLeadersMedia.com</a></li>
</ul>

The Steward Chair is a podcast that explores business leadership as stewardship – the responsibility of guiding organizations, people, and industries with integrity, long-term thinking, and a commitment to doing good while doing well.

Through deep, candid conversations with CEOs, Presidents and Founders that have stood the test of time, we unpack the challenges, decisions, and strategies that define values-driven leadership. This is a space for leaders who recognize that success is about more than personal achievement – it’s about leaving a lasting, positive impact on their organizations and communities.

Each episode provides real-world insights on how to navigate key business decisions while maintaining ethical integrity, long-term sustainability, and a legacy-driven mindset.

This show is produced in collaboration between Chat With Leaders Media and End of the Line Productions. 

The Steward Chair is a podcast that explores business leadership as stewardship &ndash; the responsibility of guiding organizations, people, and industries with integrity, long-term thinking, and a commitment to doing good while doing well.
Through deep, candid conversations with CEOs, Presidents and Founders that have stood the test of time, we unpack the challenges, decisions, and strategies that define values-driven leadership. This is a space for leaders who recognize that success is about more than personal achievement &ndash; it&rsquo;s&nbsp;about leaving a lasting, positive impact on their organizations and communities.
Each episode provides real-world insights on how to navigate key business decisions while maintaining ethical integrity, long-term sustainability, and a legacy-driven mindset.
This show is produced in collaboration between <a href="https://chatwithleaders.com/">Chat With Leaders Media</a> and <a href="https://www.eotlproductions.com/">End of the Line Productions</a>.&nbsp;

The Steward Chair is a podcast that explores leadership as stewardship—the responsibility of guiding organizations, people, and industries with integrity, long-term thinking, and a commitment to doing good while doing well.

The Steward Chair

In a world defined by disconnection, human connection is your most powerful asset in building companies that last. At Chat With Leaders Media, we're dedicated to helping you unlock that power by delivering actionable insights from leaders who are leveraging business as a force for good.

Through our podcasts – The Steward Chair, The People Experience Pulse, and B The Change Georgia – we cut through the noise to bring you candid, real-world strategies for building a better business. We explore what it takes to elevate people, grow your business with integrity, and build a legacy that goes beyond the bottom line.

This isn't just about inspiration; it's about giving you the tools to elevate your influence and make a tangible impact on your organization and the world.

In a world defined by disconnection, human connection is your most powerful asset in building companies that last. At Chat With Leaders Media, we're dedicated to helping you unlock that power by delivering actionable insights from leaders who are leveraging business as a force for good.
Through our podcasts &ndash; The Steward Chair, The People Experience Pulse, and B The Change Georgia &ndash; we cut through the noise to bring you candid, real-world strategies for building a better business. We explore what it takes to elevate people, grow your business with integrity, and build a legacy that goes beyond the bottom line.
This isn't just about inspiration; it's about giving you the tools to elevate your influence and make a tangible impact on your organization and the world.