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No Margin, No Mission: Capitalist Success and Social Impact

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How do you build a business that scales its impact without running its leader into the ground? 

In today’s episode, Nathan Stuck sits down with Peter Georgariou, Founder and CEO of KarmaDharma, to unpack what he is doing to build a "Deloitte for do-gooders" while maintaining a raw, human approach to leadership. Peter is a social purpose entrepreneur based in Ottawa who helps organizations strengthen their strategy and culture through internal alignment that holds up under pressure.

Nathan and Peter explore the "sobering" side of social impact work—the burnout and anxiety that often hide behind the facade of purpose—and why building a profitable, sustainable bottom line is the strongest form of advocacy for the B Corp movement. Peter shares his personal journey through a high-stakes corporate career in radio to founding a mission-driven agency that prioritizes human connection over "formulaic" leadership.

 

In this episode, you will learn:

  • Why the "B" in B Corp shouldn't be a taboo word and the importance of capitalist acumen in driving social good.
  • How to lead teams with radical trust, including Peter's experience with unlimited time-off policies and "dormant" seasons for human performance.
  • Practical ways to activate the B Corp community by intentionally choosing values-aligned suppliers.
  • Peter’s "inside out" approach to leadership, navigating a cancer scare, and learning to lead with more trust and less control.

 

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  1. B The Change Georgia with Nathan Stuck

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