In today’s episode, Jeff speaks with Chris Carneal, the founder and CEO of Booster, the nation's number one school fundraising company based in Atlanta, Georgia. Since 2002, Booster has raised over 1.3 billion for schools.

Chris and his family first leadership have also created a collaborative community for leaders at Virtue Village, which is a business hub designed to foster connection and purpose.

In this conversation, Jeff and Chris unpack a key distinction that Chris makes between values that are merely timely and virtues that are truly timeless and character building. They’ll also explore what it means to steward your company's culture and people through every season, from unprecedented crisis to flourishing, and show you how courage and gratitude can be your greatest assets when creating a resilient, enduring business.

This episode is for every leader who knows that true strength isn't just about what you build, but how you endure.

Key Takeaways
Shifting from "Values" to Timeless "Virtues" Creates a More Actionable Culture
A Strong Cultural Framework Is Essential for Navigating Crisis
Intentional Community Is the Antidote to Human Disconnection

Resources Mentioned
Learn more about Booster: https://www.boosterthon.com/
Virtue Village: https://www.virtuevillage.com/
Virtue Voices Leadership Events: https://www.virtuevoices.com/
Visit https://www.chriscarneal.com/
Book:The Virtue Driven Business by Chris Carneal

Join the Conversation
The Steward Chair is about equipping and inspiring business leaders to build organizations that stand the test of time. If this episode resonated with you, share your biggest takeaway and tag us on LinkedIn:

Chat With Leaders Media https://www.linkedin.com/company/chatwithleaders/ and End of the Line Productions https://www.linkedin.com/company/end-of-the-line-productions/. 

Elevate your podcast, company meeting, or industry event strategies to better engage stakeholders and drive meaningful growth! Visit ChatWithLeaders.com to learn more about how we can help.

In today&rsquo;s episode, Jeff speaks with Chris Carneal, the founder and CEO of Booster, the nation's number one school fundraising company based in Atlanta, Georgia. Since 2002, Booster has raised over 1.3 billion for schools.
Chris and his family first leadership have also created a collaborative community for leaders at Virtue Village, which is a business hub designed to foster connection and purpose.
In this conversation, Jeff and Chris unpack a key distinction that Chris makes between values that are merely timely and virtues that are truly timeless and character building. They&rsquo;ll also explore what it means to steward your company's culture and people through every season, from unprecedented crisis to flourishing, and show you how courage and gratitude can be your greatest assets when creating a resilient, enduring business.
This episode is for every leader who knows that true strength isn't just about what you build, but how you endure.
Key Takeaways
<ul>
<li aria-level="1">Shifting from "Values" to Timeless "Virtues" Creates a More Actionable Culture</li>
<li aria-level="1">A Strong Cultural Framework Is Essential for Navigating Crisis</li>
<li aria-level="1">Intentional Community Is the Antidote to Human Disconnection</li>
</ul>
Resources Mentioned
<ul>
<li aria-level="1">Learn more about Booster:<a href="https://www.boosterthon.com/"> https://www.boosterthon.com/</a></li>
<li aria-level="1">Virtue Village:<a href="https://www.virtuevillage.com/"> https://www.virtuevillage.com/</a></li>
<li aria-level="1">Virtue Voices Leadership Events:<a href="https://www.google.com/search?q=https://www.virtuevoices.com/"> https://www.virtuevoices.com/</a></li>
<li aria-level="1">Visit <a href="https://www.chriscarneal.com/">https://www.chriscarneal.com/</a></li>
<li aria-level="1">Book: The Virtue Driven Business by Chris Carneal</li>
</ul>
Join the Conversation The Steward Chair is about equipping and inspiring business leaders to build organizations that stand the test of time. If this episode resonated with you, share your biggest takeaway and tag us on LinkedIn:
Chat With Leaders Media <a href="https://www.linkedin.com/company/chatwithleaders/">https://www.linkedin.com/company/chatwithleaders/</a> and End of the Line Productions <a href="https://www.linkedin.com/company/end-of-the-line-productions/">https://www.linkedin.com/company/end-of-the-line-productions/</a>.&nbsp;
Elevate your podcast, company meeting, or industry event strategies to better engage stakeholders and drive meaningful growth! Visit <a href="https://chatwithleaders.com">ChatWithLeaders.com</a> to learn more about how we can help.

The Steward Chair is a podcast that explores business leadership as stewardship – the responsibility of guiding organizations, people, and industries with integrity, long-term thinking, and a commitment to doing good while doing well.

Through deep, candid conversations with CEOs, Presidents and Founders that have stood the test of time, we unpack the challenges, decisions, and strategies that define values-driven leadership. This is a space for leaders who recognize that success is about more than personal achievement – it’s about leaving a lasting, positive impact on their organizations and communities.

Each episode provides real-world insights on how to navigate key business decisions while maintaining ethical integrity, long-term sustainability, and a legacy-driven mindset.

This show is produced in collaboration between Chat With Leaders Media and End of the Line Productions. 

The Steward Chair is a podcast that explores business leadership as stewardship &ndash; the responsibility of guiding organizations, people, and industries with integrity, long-term thinking, and a commitment to doing good while doing well.
Through deep, candid conversations with CEOs, Presidents and Founders that have stood the test of time, we unpack the challenges, decisions, and strategies that define values-driven leadership. This is a space for leaders who recognize that success is about more than personal achievement &ndash; it&rsquo;s&nbsp;about leaving a lasting, positive impact on their organizations and communities.
Each episode provides real-world insights on how to navigate key business decisions while maintaining ethical integrity, long-term sustainability, and a legacy-driven mindset.
This show is produced in collaboration between <a href="https://chatwithleaders.com/">Chat With Leaders Media</a> and <a href="https://www.eotlproductions.com/">End of the Line Productions</a>.&nbsp;

The Steward Chair is a podcast that explores leadership as stewardship—the responsibility of guiding organizations, people, and industries with integrity, long-term thinking, and a commitment to doing good while doing well.

The Steward Chair

In a world defined by disconnection, human connection is your most powerful asset in building companies that last. At Chat With Leaders Media, we're dedicated to helping you unlock that power by delivering actionable insights from leaders who are leveraging business as a force for good.

Through our podcasts – The Steward Chair, The People Experience Pulse, and B The Change Georgia – we cut through the noise to bring you candid, real-world strategies for building a better business. We explore what it takes to elevate people, grow your business with integrity, and build a legacy that goes beyond the bottom line.

This isn't just about inspiration; it's about giving you the tools to elevate your influence and make a tangible impact on your organization and the world.

In a world defined by disconnection, human connection is your most powerful asset in building companies that last. At Chat With Leaders Media, we're dedicated to helping you unlock that power by delivering actionable insights from leaders who are leveraging business as a force for good.
Through our podcasts &ndash; The Steward Chair, The People Experience Pulse, and B The Change Georgia &ndash; we cut through the noise to bring you candid, real-world strategies for building a better business. We explore what it takes to elevate people, grow your business with integrity, and build a legacy that goes beyond the bottom line.
This isn't just about inspiration; it's about giving you the tools to elevate your influence and make a tangible impact on your organization and the world.