B The Change Georgia with Nathan Stuck
Join our host Nathan Stuck, Chair of B Local Georgia, as he guides us in these short and impactful conversations with some of the most purposeful, ins…91 clip(s)
Loading playlist
In this episode of B the Change Georgia, Nathan Stuck sits down with Ben Colvin, co-founder of Devil’s Foot Beverage Company. Ben shares his unique transition from spending over 15 years in non-profit conservation to founding a craft, non-alcoholic beverage brand rooted in community impact and sustainability.
In this episode, we discuss:
- The Origin Story: How a night out at an Asheville brewery led to the birth of Devil’s Foot Beverage Co.
- Farm to Can: Why trademarking "Farm to Can" allowed Devil's Foot to directly support local, multi-generational farmers without getting bogged down in corporate red tape.
- Scaling with Integrity: Strategy for growing from local taprooms to major shelf placements like Publix, Whole Foods, and Fresh Market while maintaining core brand values.
- Community Resilience: How the Devil's Foot team mobilized their facility as a vital humanitarian supply hub following Hurricane Helene.
- The Power of the B Corp Network: Why building a purpose-driven culture creates 100% staff retention and an unbeatable business support system.
RESOURCES RELATED TO THIS EPISODE
- Website: Devil's Foot Beverage Co. https://devilsfootbrew.com/
- Taproom: Visit The Mule in Asheville, NC https://devilsfootbrew.com/location/the-mule/
- Follow Devil’s Foot Beverage Co. on social mediat at:
- linkedin.com/company/devils-foot-beverage
- https://www.instagram.com/devilsfootbrew/
- https://www.facebook.com/devilsfootbrew
- https://www.tiktok.com/@devils.foot.brew
- https://www.instagram.com/friendofthedevilcocktails/
- Learn about B Local Georgia: blocalgeorgia.com
CREDITS
- Theme Music🎵ZakharValaha from Pixabay
- Produced by ChatWithLeadersMedia.com



