In this episode of B the Change Georgia, Nathan Stuck sits down with Ben Colvin, co-founder of Devil’s Foot Beverage Company. Ben shares his unique transition from spending over 15 years in non-profit conservation to founding a craft, non-alcoholic beverage brand rooted in community impact and sustainability.

In this episode, we discuss:
The Origin Story: How a night out at an Asheville brewery led to the birth of Devil’s Foot Beverage Co.
Farm to Can: Why trademarking "Farm to Can" allowed Devil's Foot to directly support local, multi-generational farmers without getting bogged down in corporate red tape.
Scaling with Integrity: Strategy for growing from local taprooms to major shelf placements like Publix, Whole Foods, and Fresh Market while maintaining core brand values.
Community Resilience: How the Devil's Foot team mobilized their facility as a vital humanitarian supply hub following Hurricane Helene.
The Power of the B Corp Network: Why building a purpose-driven culture creates 100% staff retention and an unbeatable business support system.

 

RESOURCES RELATED TO THIS EPISODE
Website: Devil's Foot Beverage Co. https://devilsfootbrew.com/ 
Taproom: Visit The Mule in Asheville, NC https://devilsfootbrew.com/location/the-mule/ 
Follow Devil’s Foot Beverage Co. on social mediat at:
linkedin.com/company/devils-foot-beverage 
https://www.instagram.com/devilsfootbrew/ 
https://www.facebook.com/devilsfootbrew 
https://www.tiktok.com/@devils.foot.brew 
https://www.instagram.com/friendofthedevilcocktails/ 
Learn about B Local Georgia: blocalgeorgia.com

 

CREDITS
Theme Music🎵ZakharValaha from Pixabay
Produced by ChatWithLeadersMedia.com

In this episode of B the Change Georgia, Nathan Stuck sits down with Ben Colvin, co-founder of Devil&rsquo;s Foot Beverage Company. Ben shares his unique transition from spending over 15 years in non-profit conservation to founding a craft, non-alcoholic beverage brand rooted in community impact and sustainability.
In this episode, we discuss:
<ul>
<li aria-level="1">The Origin Story: How a night out at an Asheville brewery led to the birth of Devil&rsquo;s Foot Beverage Co.</li>
<li aria-level="1">Farm to Can: Why trademarking "Farm to Can" allowed Devil's Foot to directly support local, multi-generational farmers without getting bogged down in corporate red tape.</li>
<li aria-level="1">Scaling with Integrity: Strategy for growing from local taprooms to major shelf placements like Publix, Whole Foods, and Fresh Market while maintaining core brand values.</li>
<li aria-level="1">Community Resilience: How the Devil's Foot team mobilized their facility as a vital humanitarian supply hub following Hurricane Helene.</li>
<li aria-level="1">The Power of the B Corp Network: Why building a purpose-driven culture creates 100% staff retention and an unbeatable business support system.</li>
</ul>
&nbsp;
RESOURCES RELATED TO THIS EPISODE
<ul>
<li aria-level="1">Website: Devil's Foot Beverage Co. <a href="https://devilsfootbrew.com/">https://devilsfootbrew.com/</a>&nbsp;</li>
<li aria-level="1">Taproom: Visit The Mule in Asheville, NC <a href="https://devilsfootbrew.com/location/the-mule/">https://devilsfootbrew.com/location/the-mule/</a>&nbsp;</li>
<li aria-level="1">Follow Devil&rsquo;s Foot Beverage Co. on social mediat at:</li>
<ul>
<li aria-level="2"><a href="http://linkedin.com/company/devils-foot-beverage">linkedin.com/company/devils-foot-beverage</a>&nbsp;</li>
<li aria-level="2"><a href="https://www.instagram.com/devilsfootbrew/">https://www.instagram.com/devilsfootbrew/</a>&nbsp;</li>
<li aria-level="2"><a href="https://www.facebook.com/devilsfootbrew">https://www.facebook.com/devilsfootbrew</a>&nbsp;</li>
<li aria-level="2"><a href="https://www.tiktok.com/@devils.foot.brew">https://www.tiktok.com/@devils.foot.brew</a>&nbsp;</li>
<li aria-level="2"><a href="https://www.instagram.com/friendofthedevilcocktails/">https://www.instagram.com/friendofthedevilcocktails/</a>&nbsp;</li>
</ul>
<li aria-level="1">Learn about B Local Georgia: <a href="http://blocalgeorgia.com">blocalgeorgia.com</a></li>
</ul>
&nbsp;
CREDITS
<ul>
<li aria-level="1">Theme Music🎵<a href="https://pixabay.com/users/zakharvalaha-22836301/?tab=audio&amp;utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=audio&amp;utm_content=9968">ZakharValaha</a> from <a href="https://pixabay.com/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=music&amp;utm_content=9968">Pixabay</a></li>
<li aria-level="1">Produced by <a href="https://chatwithleaders.com">ChatWithLeadersMedia.com</a></li>
</ul>

The Steward Chair is a podcast that explores business leadership as stewardship – the responsibility of guiding organizations, people, and industries with integrity, long-term thinking, and a commitment to doing good while doing well.

Through deep, candid conversations with CEOs, Presidents and Founders that have stood the test of time, we unpack the challenges, decisions, and strategies that define values-driven leadership. This is a space for leaders who recognize that success is about more than personal achievement – it’s about leaving a lasting, positive impact on their organizations and communities.

Each episode provides real-world insights on how to navigate key business decisions while maintaining ethical integrity, long-term sustainability, and a legacy-driven mindset.

This show is produced in collaboration between Chat With Leaders Media and End of the Line Productions. 

The Steward Chair is a podcast that explores business leadership as stewardship &ndash; the responsibility of guiding organizations, people, and industries with integrity, long-term thinking, and a commitment to doing good while doing well.
Through deep, candid conversations with CEOs, Presidents and Founders that have stood the test of time, we unpack the challenges, decisions, and strategies that define values-driven leadership. This is a space for leaders who recognize that success is about more than personal achievement &ndash; it&rsquo;s&nbsp;about leaving a lasting, positive impact on their organizations and communities.
Each episode provides real-world insights on how to navigate key business decisions while maintaining ethical integrity, long-term sustainability, and a legacy-driven mindset.
This show is produced in collaboration between <a href="https://chatwithleaders.com/">Chat With Leaders Media</a> and <a href="https://www.eotlproductions.com/">End of the Line Productions</a>.&nbsp;

The Steward Chair is a podcast that explores leadership as stewardship—the responsibility of guiding organizations, people, and industries with integrity, long-term thinking, and a commitment to doing good while doing well.

The Steward Chair

In a world defined by disconnection, human connection is your most powerful asset in building companies that last. At Chat With Leaders Media, we're dedicated to helping you unlock that power by delivering actionable insights from leaders who are leveraging business as a force for good.

Through our podcasts – The Steward Chair, The People Experience Pulse, and B The Change Georgia – we cut through the noise to bring you candid, real-world strategies for building a better business. We explore what it takes to elevate people, grow your business with integrity, and build a legacy that goes beyond the bottom line.

This isn't just about inspiration; it's about giving you the tools to elevate your influence and make a tangible impact on your organization and the world.

In a world defined by disconnection, human connection is your most powerful asset in building companies that last. At Chat With Leaders Media, we're dedicated to helping you unlock that power by delivering actionable insights from leaders who are leveraging business as a force for good.
Through our podcasts &ndash; The Steward Chair, The People Experience Pulse, and B The Change Georgia &ndash; we cut through the noise to bring you candid, real-world strategies for building a better business. We explore what it takes to elevate people, grow your business with integrity, and build a legacy that goes beyond the bottom line.
This isn't just about inspiration; it's about giving you the tools to elevate your influence and make a tangible impact on your organization and the world.