In this episode of B the Change Georgia, Nathan Stuck sits down with Ben Colvin, co-founder of Devil’s Foot Beverage Company. Ben shares his unique transition from spending over 15 years in non-profit conservation to founding a craft, non-alcoholic beverage brand rooted in community impact and sustainability.

In this episode, we discuss:

• The Origin Story: How a night out at an Asheville brewery led to the birth of Devil’s Foot Beverage Co.
• Farm to Can: Why trademarking "Farm to Can" allowed Devil's Foot to directly support local, multi-generational farmers without getting bogged down in corporate red tape.
• Scaling with Integrity: Strategy for growing from local taprooms to major shelf placements like Publix, Whole Foods, and Fresh Market while maintaining core brand values.
• Community Resilience: How the Devil's Foot team mobilized their facility as a vital humanitarian supply hub following Hurricane Helene.
• The Power of the B Corp Network: Why building a purpose-driven culture creates 100% staff retention and an unbeatable business support system.

RESOURCES RELATED TO THIS EPISODE

• Website: Devil's Foot Beverage Co. https://devilsfootbrew.com/ 
• Taproom: Visit The Mule in Asheville, NC https://devilsfootbrew.com/location/the-mule/ 
• Follow Devil’s Foot Beverage Co. on social mediat at:
• linkedin.com/company/devils-foot-beverage 
• https://www.instagram.com/devilsfootbrew/ 
• https://www.facebook.com/devilsfootbrew 
• https://www.tiktok.com/@devils.foot.brew 
• https://www.instagram.com/friendofthedevilcocktails/ 
• Learn about B Local Georgia: blocalgeorgia.com

CREDITS

• Theme Music🎵ZakharValaha from Pixabay
• Produced by ChatWithLeadersMedia.com