How do you build an authentic brand story when you're still figuring out your "why"? This week, Nathan is joined by storyteller and "accidental entrepreneur" Ashley Bryant for an incredibly open and powerful conversation. Ashley shares her unbelievable journey of resilience and reinvention—from navigating a life-changing multiple sclerosis diagnosis and relearning her own identity to moving to China and getting stranded back in the U.S. at the start of the pandemic.

This path led her to discover her "through line": helping sustainable, mission-driven brands tell their stories. Ashley gives us the "dos and don'ts" of impact storytelling, challenging founders to get beyond the buzzwords and ask themselves one blunt question: "Why should I give a shit?". This episode is a must-listen for any leader who wants to craft a message that truly connects.

 

RESOURCES RELATED TO THIS EPISODE
Visit www.ashleybryantcopy.com
Follow Ashley on LinkedIn at https://www.linkedin.com/in/ashleymbryant/
Subscribe to Ashley’s Substack at https://substack.com/@theunleashedissues 

 

CREDITS
Theme Music🎵ZakharValaha from Pixabay
Produced by ChatWithLeadersMedia.com

How do you build an authentic brand story when you're still figuring out your "why"? This week, Nathan is joined by storyteller and "accidental entrepreneur" Ashley Bryant for an incredibly open and powerful conversation. Ashley shares her unbelievable journey of resilience and reinvention&mdash;from navigating a life-changing multiple sclerosis diagnosis and relearning her own identity to moving to China and getting stranded back in the U.S. at the start of the pandemic.
This path led her to discover her "through line": helping sustainable, mission-driven brands tell their stories. Ashley gives us the "dos and don'ts" of impact storytelling, challenging founders to get beyond the buzzwords and ask themselves one blunt question: "Why should I give a shit?". This episode is a must-listen for any leader who wants to craft a message that truly connects.
&nbsp;
RESOURCES RELATED TO THIS EPISODE
<ul>
<li aria-level="1">Visit <a href="http://www.ashleybryantcopy.com">www.ashleybryantcopy.com</a></li>
<li aria-level="1">Follow Ashley on LinkedIn at <a href="https://www.linkedin.com/in/ashleymbryant/">https://www.linkedin.com/in/ashleymbryant/</a></li>
<li aria-level="1">Subscribe to Ashley&rsquo;s Substack at <a href="https://substack.com/@theunleashedissues">https://substack.com/@theunleashedissues</a>&nbsp;</li>
</ul>
&nbsp;
CREDITS
<ul>
<li aria-level="1">Theme Music🎵<a href="https://pixabay.com/users/zakharvalaha-22836301/?tab=audio&amp;utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=audio&amp;utm_content=9968">ZakharValaha</a> from <a href="https://pixabay.com/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=music&amp;utm_content=9968">Pixabay</a></li>
<li>Produced by <a href="https://chatwithleaders.com">ChatWithLeadersMedia.com</a></li>
</ul>

The Steward Chair is a podcast that explores business leadership as stewardship – the responsibility of guiding organizations, people, and industries with integrity, long-term thinking, and a commitment to doing good while doing well.

Through deep, candid conversations with CEOs, Presidents and Founders that have stood the test of time, we unpack the challenges, decisions, and strategies that define values-driven leadership. This is a space for leaders who recognize that success is about more than personal achievement – it’s about leaving a lasting, positive impact on their organizations and communities.

Each episode provides real-world insights on how to navigate key business decisions while maintaining ethical integrity, long-term sustainability, and a legacy-driven mindset.

This show is produced in collaboration between Chat With Leaders Media and End of the Line Productions. 

The Steward Chair is a podcast that explores business leadership as stewardship &ndash; the responsibility of guiding organizations, people, and industries with integrity, long-term thinking, and a commitment to doing good while doing well.
Through deep, candid conversations with CEOs, Presidents and Founders that have stood the test of time, we unpack the challenges, decisions, and strategies that define values-driven leadership. This is a space for leaders who recognize that success is about more than personal achievement &ndash; it&rsquo;s&nbsp;about leaving a lasting, positive impact on their organizations and communities.
Each episode provides real-world insights on how to navigate key business decisions while maintaining ethical integrity, long-term sustainability, and a legacy-driven mindset.
This show is produced in collaboration between <a href="https://chatwithleaders.com/">Chat With Leaders Media</a> and <a href="https://www.eotlproductions.com/">End of the Line Productions</a>.&nbsp;

The Steward Chair is a podcast that explores leadership as stewardship—the responsibility of guiding organizations, people, and industries with integrity, long-term thinking, and a commitment to doing good while doing well.

The Steward Chair

In a world defined by disconnection, human connection is your most powerful asset in building companies that last. At Chat With Leaders Media, we're dedicated to helping you unlock that power by delivering actionable insights from leaders who are leveraging business as a force for good.

Through our podcasts – The Steward Chair, The People Experience Pulse, and B The Change Georgia – we cut through the noise to bring you candid, real-world strategies for building a better business. We explore what it takes to elevate people, grow your business with integrity, and build a legacy that goes beyond the bottom line.

This isn't just about inspiration; it's about giving you the tools to elevate your influence and make a tangible impact on your organization and the world.

In a world defined by disconnection, human connection is your most powerful asset in building companies that last. At Chat With Leaders Media, we're dedicated to helping you unlock that power by delivering actionable insights from leaders who are leveraging business as a force for good.
Through our podcasts &ndash; The Steward Chair, The People Experience Pulse, and B The Change Georgia &ndash; we cut through the noise to bring you candid, real-world strategies for building a better business. We explore what it takes to elevate people, grow your business with integrity, and build a legacy that goes beyond the bottom line.
This isn't just about inspiration; it's about giving you the tools to elevate your influence and make a tangible impact on your organization and the world.

Advertisement