This week on In Pursuit, Rich and Angelo sit down with Jeff Helm, a Michigan native turned Texas hunter, guide, entrepreneur, and all-around outdoorsman.

Jeff shares how a kid shooting birds out of the backyard bird feeder became a bowhunter who has now taken more than 30 bulls, including four elk in a single season. From DIY backcountry elk hunts to guiding free-range Axis deer in Texas, Jeff breaks down the lessons learned from decades of chasing animals across the country.

The conversation goes far beyond hunting. Jeff opens up about fatherhood, raising his son Jake in the outdoors, the value of shared suffering, and why some of life's most important conversations happen on the drive home from a hunt. They also discuss building community through archery, launching Arrowheads Bowhunting Company, and how hunting has a way of revealing what truly matters.

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