Shawn Callahan is the Founder of Anecdote, an agency focused on business storytelling. In this episode, Shawn shares the 4 essential elements of telling an effective story. We also discuss how storytelling can help improve internal culture and how to use storytelling to improve your sales process and customer experience.

 

Resources mentioned: 
Annie’s Box (book), by Randal Keynes.
Anecdotally Speaking (podcast), by Shawn Callahan & Mark Schenk.
Michael Momsen (LinkedIn)
Adam Jaffrey (LinkedIn)

 

Key takeaways (starts at 41:36):
Storytelling is a critical element of CX
Tell your stories using the 4 elements framework
Encourage customer stories on the front-line
Look for great examples rather than great stories
Build out your story bank

Shawn Callahan is the Founder of Anecdote, an agency focused on business storytelling. In this episode, Shawn shares the 4 essential elements of telling an effective story. We also discuss how storytelling can help improve internal culture and how to use storytelling to improve your sales process and customer experience.
&nbsp;
Resources mentioned:&nbsp;
<ul>
<li><a href="https://www.amazon.com.au/Annies-Box-Charles-Daughter-Evolution/dp/1841150606">Annie&rsquo;s Box</a> (book), by Randal Keynes.</li>
<li><a href="https://itunes.apple.com/au/podcast/anecdotally-speaking/id1336755633?mt=2">Anecdotally Speaking</a> (podcast), by Shawn Callahan &amp; Mark Schenk.</li>
<li><a href="https://www.linkedin.com/in/michaelmomsen">Michael Momsen</a> (LinkedIn)</li>
<li><a href="https://www.linkedin.com/in/adamjaffrey">Adam Jaffrey</a> (LinkedIn)</li>
</ul>
&nbsp;
Key takeaways (starts at 41:36):
<ol>
<li>Storytelling is a critical element of CX</li>
<li>Tell your stories using the 4 elements framework</li>
<li>Encourage customer stories on the front-line</li>
<li>Look for great examples rather than great stories</li>
<li>Build out your story bank</li>
</ol>

Wavelength Creative

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt — the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt &mdash; the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers.

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