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The secrets behind Flybuys' 25 years of success

 

Rosemary Martin is the Chief Customer Officer for Flybuys, the most popular customer rewards programme in Australia. In this interview, Rosemary discusses valuable customer insights Flybuys has gained throughout their twenty-five years of existence, and how the customer experience and the features Flybuys offers have changed during the pandemic.

 

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We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jar… 

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