CXL - Customer Experience LeadersCXL - Customer Experience Leaders

Why HubSpot killed the sales funnel

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Jon Dick is the Vice President of Marketing at HubSpot, a leading marketing software company who are focused on customer centricity. They've led the industry for years and essentially invented the inbound marketing methodology. In this episode, Jon tells us why HubSpot killed the traditional sales funnel and replaced it with their flywheel model. We also discuss how the most successful brands aren't focusing on tech disruption, but instead are leading with "Experience Disruption".


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Key takeaways (starts at 40:30):

  1. It's not about tech disruption, it's about "Experience Disruption".
  2. To be customer-centric, take a "SMervices" mindset.
  3. To get started, begin by implement new metrics.
  4. Be obsessive about removing friction
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CXL - Customer Experience Leaders

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jar 
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