David Pisker is the Head of Customer Experience & eCommerce at Officeworks, Australia’s leading office supplies retailer. In this episode, we discuss how Officeworks creates delightful experiences for customers in a retail environment and why they look outside their industry to find new innovations. We also talk about the role of the customer and how businesses can meet the needs of their users in a mobile world.

 

Resources mentioned:
Yammer (workplace communication tool)
Luminoso (AI data analysis software)
Breath (book), by Tim Winton.
Sombrero Fallout (podcast), hosted by Ian Deeker Forth.

 

Key takeaways (starts at 40:30):
Watch for the shift from product to experience
Are you giving the customer confidence?
Take inspiration from anywhere
Find a way to capture innovative ideas
Close the feedback loop with customers

David Pisker is the Head of Customer Experience &amp; eCommerce at Officeworks, Australia&rsquo;s leading office supplies retailer. In this episode, we discuss how Officeworks creates delightful experiences for customers in a retail environment and why they look outside their industry to find new innovations. We also talk about the role of the customer and how businesses can meet the needs of their users in a mobile world.
&nbsp;
Resources mentioned:
<ul>
<li style="font-weight: 400;"><a href="https://www.yammer.com/">Yammer</a> (workplace communication tool)</li>
<li style="font-weight: 400;"><a href="https://luminoso.com/">Luminoso</a> (AI data analysis software)</li>
<li style="font-weight: 400;"><a href="https://www.amazon.com/Breath-Tim-Winton/dp/0330455729">Breath</a> (book), by Tim Winton.</li>
<li style="font-weight: 400;"><a href="https://www.sombrerofallout.com/">Sombrero Fallout</a> (podcast), hosted by&nbsp;Ian Deeker Forth.</li>
</ul>
&nbsp;
Key takeaways (starts at 40:30):
<ol>
<li style="font-weight: 400;">Watch for the shift from product to experience</li>
<li style="font-weight: 400;">Are you giving the customer confidence?</li>
<li style="font-weight: 400;">Take inspiration from anywhere</li>
<li style="font-weight: 400;">Find a way to capture innovative ideas</li>
<li style="font-weight: 400;">Close the feedback loop with customers</li>
</ol>

Wavelength Creative

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt — the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt &mdash; the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers.

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