Patrick Campbell is the Co-Founder and CEO of ProfitWell, a company focused on helping subscription-based businesses reduce churn and build loyalty with their customers. In this episode Patrick shares his tips for finding the right price for your product, and the secret behind fixing pricing problems without damaging your customer relationship.

 

Resources mentioned: 
Google Scholar (website)
The Comprehensive Guide to Reducing Churn (eBook)
Michael Momsen (LinkedIn)
Adam Jaffrey (LinkedIn)

 

Key takeaways (starts at 37:18):
Pricing is about an exchange of value with your customers.
Customers build expectations based on price, packaging, and product delivery.
There’s a simple process for setting your price, so make sure you use it.
Watch for signals that indicate a pricing problem.
Look for the reasons why customers leave so you can reduce churn.

Patrick Campbell is the Co-Founder and CEO of ProfitWell, a company focused on helping subscription-based businesses reduce churn and build loyalty with their customers. In this episode Patrick shares his tips for finding the right price for your product, and the secret behind fixing pricing problems without damaging your customer relationship.
&nbsp;
Resources mentioned: 
<ul>
<li style="font-weight: 400;"><a href="https://scholar.google.com.au/">Google Scholar</a> (website)</li>
<li><a href="THE%20COMPREHENSIVE GUIDE TO REDUCING CHURN">The Comprehensive Guide to Reducing Churn</a> (eBook)</li>
<li style="font-weight: 400;"><a href="https://www.linkedin.com/in/michaelmomsen">Michael Momsen</a> (LinkedIn)</li>
<li style="font-weight: 400;"><a href="https://www.linkedin.com/in/adamjaffrey">Adam Jaffrey</a> (LinkedIn)</li>
</ul>
&nbsp;
Key takeaways (starts at 37:18):
<ol>
<li style="font-weight: 400;">Pricing is about an exchange of value with your customers.</li>
<li style="font-weight: 400;">Customers build expectations based on price, packaging, and product delivery.</li>
<li style="font-weight: 400;">There&rsquo;s a simple process for setting your price, so make sure you use it.</li>
<li style="font-weight: 400;">Watch for signals that indicate a pricing problem.</li>
<li style="font-weight: 400;">Look for the reasons why customers leave so you can reduce churn.</li>
</ol>

Wavelength Creative

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt — the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt &mdash; the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers.

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