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How to build a powerful sales team 📈 that’s also customer-centric | Winning By Design, Founder, Jacco vanderKooij

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Jacco vanderKooij is the founder of Winning By Design - a company which helps businesses grow and improve their sales. Jacco is an expert at breaking down sales to its core elements so you can focus on what’s important to your customer. In this special episode Jacco will share his secrets for building a customer-centric sales team, and explains why it’s important to stop selling customers and to focus on helping them buy.

 

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Key takeaways (starts at 46:53):

  1. Customer focused sales is about helping people buy.
  2. Make sure you’re using the right approach for the right situation.
  3. Double your sales by improving the whole system by just 10%.
  4. Use a sales framework for everything you do.
  5. Reward people along the journey rather than at the end of the year.
  6. Invest in training and make sure it’s ongoing.
  7. Show your team that it’s okay to fail.
  8. Take action.
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CXL - Customer Experience Leaders

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jar… 
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