Michael Gigliuto is an engineer with Impact, a leading traffic and transport engineering consultancy that designs transport experiences for their customers. In this episode, we discuss everyone's favourite topic—parking—and how the overall design of a carpark can change the customer experience. We also talk about how some of the best design decisions counterintuitively might not be appreciated by users.

 

Resources mentioned:
Urban maths: car park mayhem (research paper), published in Mathematics Today by A Townie.

 

Key takeaways (starts at 22:39):
Have key stakeholders come together at the start of a project
Be careful of the incentives you give staff or customers
Think outside of the box for the best outcome
Think about all the roles a customer has in their journey

Michael Gigliuto is an engineer with Impact, a leading traffic and transport engineering consultancy that designs transport experiences for their customers. In this episode, we discuss everyone's favourite topic&mdash;parking&mdash;and how the overall design of a carpark can change the customer experience. We also talk about how some of the best design decisions counterintuitively might not be appreciated by users.
&nbsp;
Resources mentioned:
<ul>
<li><a href="http://usir.salford.ac.uk/36977/7/Car%20Park%20Mayhem.pdf">Urban maths: car park mayhem</a> (research paper), published in&nbsp;Mathematics Today by A Townie.</li>
</ul>
&nbsp;
Key takeaways (starts at 22:39):
<ol>
<li style="font-weight: 400;">Have key stakeholders come together at the start of a project</li>
<li style="font-weight: 400;">Be careful of the incentives you give staff or customers</li>
<li style="font-weight: 400;">Think outside of the box for the best outcome</li>
<li style="font-weight: 400;">Think about all the roles a customer has in their journey</li>
</ol>

Wavelength Creative

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt — the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt &mdash; the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers.

Advertisement