James Dodkins is the Customer Experience Rockstar. After a career touring the world as a guitarist in a heavy metal band, James now uses his real-life experience to help brands deliver rockstar experiences for their customers. In this episode you’ll learn why it’s important for brands to think about the customer on a personal level and how doing this can help you think about what a successful experience means for them.

 

Key takeaways (starts at 16:28):
Start with empathy
Challenge your perceptions
Think about what goal the customer is trying to achieve
Look for ways to remove friction (same outcome + less touchpoints = better experience)

James Dodkins is the Customer Experience Rockstar. After a career touring the world as a guitarist in a heavy metal band, James now uses his real-life experience to help brands deliver rockstar experiences for their customers. In this episode you&rsquo;ll learn why it&rsquo;s important for brands to think about the customer on a personal level and how doing this can help you think about what a successful experience means for them.
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Key takeaways (starts at 16:28):
<ol>
<li style="font-weight: 400;">Start with empathy</li>
<li style="font-weight: 400;">Challenge your perceptions</li>
<li style="font-weight: 400;">Think about what goal the customer is trying to achieve</li>
<li style="font-weight: 400;">Look for ways to remove friction (same outcome + less touchpoints = better experience)</li>
</ol>

Wavelength Creative

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt — the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt &mdash; the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers.