Jason Bradshaw is the Chief Customer Officer at Volkswagen Group Australia and author of a new book coming out about customer experience called ‘It’s all about CEX!’. He’s an expert at delivering engaging customer experiences across a network of businesses, and in this episode talks about how businesses can connect with customers on a personal level, plus explores what it takes to build trust and deliver a great customer experience during a crisis.


Resources mentioned: 
Amazing Business Radio (podcast), by Shep Hyken
It’s all about CEX! (book), by Jason Bradshaw


Key takeaways (starts at 33:17):
Documenting the principles that describe a great experience in your team.
Celebrate when employees go above and beyond.
When it gets harder, celebrate harder.
Just act to implement a better experience.

Jason Bradshaw is the Chief Customer Officer at Volkswagen Group Australia and author of a new book coming out about customer experience called &lsquo;It&rsquo;s all about CEX!&rsquo;. He&rsquo;s an expert at delivering engaging customer experiences across a network of businesses, and in this episode talks about how businesses can connect with customers on a personal level, plus explores what it takes to build trust and deliver a great customer experience during a crisis.
 Resources mentioned: 
<ul>
<li><a href="https://c-suitenetwork.com/radio/shows/amazing-business-radio/">Amazing Business Radio</a> (podcast), by Shep Hyken</li>
<li><a href="http://www.itsallaboutcex.com/">It&rsquo;s all about CEX!</a> (book), by Jason Bradshaw</li>
</ul>
 Key takeaways (starts at 33:17):
<ol>
<li>Documenting the principles that describe a great experience in your team.</li>
<li>Celebrate when employees go above and beyond.</li>
<li>When it gets harder, celebrate harder.</li>
<li>Just act to implement a better experience.</li>
</ol>

Wavelength Creative

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt — the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt &mdash; the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers.