Michael Barnard is is the General Manager of Customology - a company which helps businesses create loyal customers. He’s an expert at driving customer loyalty and in this episode shares his tips for creating a loyalty program that will actually keep your customers coming back.

 

Resources mentioned: 
Start With Why (Book), by Simon Sinek
Eat That Frog! (Book), by Brian Tracy
The Personal MBA (Book), by Josh Kaufman
Crack the Customer Code (Podcast)
The Intuitive Customer (Podcast)
Freakonomics (Podcast)
The Elements of Value (Research), by Bain & Company

 

Key takeaways (starts at 35:36):
Design your loyalty program for the people you’re trying to reach.
Look for ways to add more elements of value.
Do something meaningful with the data you’re collecting.

Michael Barnard is is the General Manager of Customology - a company which helps businesses create loyal customers. He&rsquo;s an expert at driving customer loyalty and in this episode shares his tips for creating a loyalty program that will actually keep your customers coming back.
&nbsp;
Resources mentioned: 
<ul>
<li><a href="https://startwithwhy.com/">Start With Why</a> (Book), by Simon Sinek</li>
<li><a href="https://www.amazon.com/Eat-That-Frog-Great-Procrastinating-ebook/dp/B001AFF25W">Eat That Frog!</a> (Book), by Brian Tracy</li>
<li><a href="https://personalmba.com/">The Personal MBA</a> (Book), by Josh Kaufman</li>
<li><a href="http://crackthecustomercode.com/">Crack the Customer Code</a> (Podcast)</li>
<li><a href="https://beyondphilosophy.com/podcasts/">The Intuitive Customer</a> (Podcast)</li>
<li><a href="http://freakonomics.com/">Freakonomics</a> (Podcast)</li>
<li><a href="https://www.bain.com/insights/topics/elements-of-value/">The Elements of Value</a> (Research), by Bain &amp; Company</li>
</ul>
&nbsp;
Key takeaways (starts at 35:36):
<ol>
<li style="font-weight: 400;">Design your loyalty program for the people you&rsquo;re trying to reach.</li>
<li style="font-weight: 400;">Look for ways to add more elements of value.</li>
<li style="font-weight: 400;">Do something meaningful with the data you&rsquo;re collecting.</li>
</ol>

Wavelength Creative

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt — the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt &mdash; the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers.

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