Michael Barnard is is the General Manager of Customology - a company which helps businesses create loyal customers. He’s an expert at driving customer loyalty and in this episode shares his tips for creating a loyalty program that will actually keep your customers coming back.

Resources mentioned:

• Start With Why (Book), by Simon Sinek
• Eat That Frog! (Book), by Brian Tracy
• The Personal MBA (Book), by Josh Kaufman
• Crack the Customer Code (Podcast)
• The Intuitive Customer (Podcast)
• Freakonomics (Podcast)
• The Elements of Value (Research), by Bain & Company

Key takeaways (starts at 35:36):

1. Design your loyalty program for the people you’re trying to reach.
2. Look for ways to add more elements of value.
3. Do something meaningful with the data you’re collecting.