Milly Schmidt is a product leader, UX designer, and instructor who helps companies integrate design thinking into their business. In this episode you’ll learn about the importance of design thinking, how it can help you make better decisions, and the five step process to help you apply design thinking to your organisation right away.

Resources mentioned:

• The Design of Everyday Things (book), by Donald Norman,
• Design Thinking Bootcamp (course), by Stanford
• Sprint (book), by Jake Knapp from Google Ventures,
• User Experience Design (course), by General Assembly
• Service Design (course), by Academy XI
• Jared Spool
• Don't Make Me Think (book), by Steve Krug
• A List Apart
• Skills of the Modern Age

Key takeaways (starts at 30:37):

1. Design thinking is a scientific process to solve human problems
2. Employ design thinking to gather evidence for decision making
3. Where does the nexus of power lie in your organisation?
4. Reframe the terminology you use to talk about customers.