Milly Schmidt is a product leader, UX designer, and instructor who helps companies integrate design thinking into their business. In this episode you’ll learn about the importance of design thinking, how it can help you make better decisions, and the five step process to help you apply design thinking to your organisation right away.

 

Resources mentioned: 
The Design of Everyday Things (book), by Donald Norman,
Design Thinking Bootcamp (course), by Stanford
Sprint (book), by Jake Knapp from Google Ventures,
User Experience Design (course), by General Assembly
Service Design (course), by Academy XI
Jared Spool
Don't Make Me Think (book), by Steve Krug
A List Apart
Skills of the Modern Age

 

Key takeaways (starts at 30:37):
Design thinking is a scientific process to solve human problems
Employ design thinking to gather evidence for decision making
Where does the nexus of power lie in your organisation?
Reframe the terminology you use to talk about customers.

Milly Schmidt is a product leader, UX designer, and instructor who helps companies integrate design thinking into their business. In this episode you&rsquo;ll learn about the importance of design thinking, how it can help you make better decisions, and the five step process to help you apply design thinking to your organisation right away.
&nbsp;
Resources mentioned: 
<ul>
<li><a href="https://www.amazon.com/Design-Everyday-Things-Donald-Norman/dp/1452654123">The Design of Everyday Things</a> (book), by Donald Norman,</li>
<li><a href="https://www.gsb.stanford.edu/exec-ed/programs/design-thinking-bootcamp">Design Thinking Bootcamp</a> (course), by Stanford</li>
<li><a href="https://www.thesprintbook.com/">Sprint</a> (book), by Jake Knapp from Google Ventures,</li>
<li><a href="https://generalassemb.ly/education/user-experience-design">User Experience Design</a> (course), by General Assembly</li>
<li><a href="https://academyxi.com/course-type/service-design/">Service Design</a> (course), by Academy XI</li>
<li><a href="https://twitter.com/jmspool">Jared Spool</a></li>
<li><a href="https://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758">Don't Make Me Think</a> (book), by Steve Krug</li>
<li><a href="http://alistapart.com/">A List Apart</a></li>
<li><a href="https://skillsofthemodernage.com.au/">Skills of the Modern Age</a></li>
</ul>
&nbsp;
Key takeaways (starts at 30:37):
<ol>
<li style="font-weight: 400;">Design thinking is a scientific process to solve human problems</li>
<li style="font-weight: 400;">Employ design thinking to gather evidence for decision making</li>
<li style="font-weight: 400;">Where does the nexus of power lie in your organisation?</li>
<li style="font-weight: 400;">Reframe the terminology you use to talk about customers.</li>
</ol>

Wavelength Creative

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt — the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt &mdash; the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers.

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