Vince Parry is a veteran of the healthcare industry and is the President and Chief Branding Officer of the Parry Branding Group. He’s an expert on building healthcare brands and in this interview shares his tips for building engaging brands that connect with customers on a deep, personal level.

 

Resources mentioned: 
Identity Crisis (book), by Vince Parry

 

Key takeaways (starts at 30:48):
Ensure that your employees feel great as they’re part of the transaction
Lead the customer journey with education
Think about how you can have a series of conversations with your customers
Listen to what your customers have to say

Vince Parry is a veteran of the healthcare industry and is the President and Chief Branding Officer of the Parry Branding Group. He&rsquo;s an expert on building healthcare brands and in this interview shares his tips for building engaging brands that connect with customers on a deep, personal level.
&nbsp;
Resources mentioned: 
<ul>
<li><a href="https://www.amazon.com/Identity-Crisis-Brandings-Problems-Strategies/dp/0997857412" target="_blank" rel="noopener">Identity Crisis</a> (book), by Vince Parry</li>
</ul>
&nbsp;
Key takeaways (starts at 30:48):
<ol>
<li style="font-weight: 400;">Ensure that your employees feel great as they&rsquo;re part of the transaction</li>
<li style="font-weight: 400;">Lead the customer journey with education</li>
<li style="font-weight: 400;">Think about how you can have a series of conversations with your customers</li>
<li style="font-weight: 400;">Listen to what your customers have to say</li>
</ol>

Wavelength Creative

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt — the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt &mdash; the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers.

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