Anne Bahr Thompson is also the founder of the Brand Citizenship movement and the author of the book “Do Good”, which is designed to help leaders turn their brands into better corporate citizens. She is also a global brand strategist and founder of brand consultancy Onesixtyfourth. Prior to that, she was an Executive Director at Interbrand. In this episode, Anne shares her five-step process to successful Brand Citizenship, and we discuss how businesses can use these steps to build a better customer experience.

 

Resources mentioned:
Do Good (book), by Anne Bahr Thompson.
Conversations with God (book), by Neale Walsch.
The Trouble with Advertising (book), by John O’Toole.
On Being (podcast)
Radiolab (podcast)

 

Key takeaways (starts at 43:21):
Trust - Build trust with your customers and do what you say
Enrichment - Figure out how you will provide enrichment to customers
Responsibility - Be responsible with your own staff
Community - A great community brings everyone together around your brand
Contribution - Make people feel like they’re part of something bigger

Anne Bahr Thompson&nbsp;is also the founder of the Brand Citizenship movement and the author of the book &ldquo;Do Good&rdquo;, which is designed to help leaders turn their brands into better corporate citizens. She is also a global brand strategist and founder of brand consultancy Onesixtyfourth. Prior to that, she was an Executive Director at Interbrand. In this episode, Anne shares her five-step process to successful Brand Citizenship, and we discuss how businesses can use these steps to build a better customer experience.
&nbsp;
Resources mentioned:
<ul>
<li><a href="https://www.amazon.com/Do-Good-Embracing-Citizenship-Purpose/dp/0814438393">Do Good</a> (book), by Anne Bahr Thompson.</li>
<li><a href="https://www.amazon.com/Conversations-God-Uncommon-Dialogue-Book/dp/0399142789">Conversations with God</a> (book), by Neale Walsch.</li>
<li><a href="https://www.amazon.com/Trouble-Advertising-John-OToole/dp/0812912659">The Trouble with Advertising</a> (book), by John O&rsquo;Toole.</li>
<li><a href="https://itunes.apple.com/us/podcast/on-being-with-krista-tippett/id150892556?mt=2">On Being</a> (podcast)</li>
<li><a href="http://www.radiolab.org/series/podcasts/">Radiolab</a> (podcast)</li>
</ul>
&nbsp;
Key takeaways (starts at 43:21):
<ol>
<li style="font-weight: 400;">Trust - Build trust with your customers and do what you say</li>
<li style="font-weight: 400;">Enrichment - Figure out how you will provide enrichment to customers</li>
<li style="font-weight: 400;">Responsibility - Be responsible with your own staff</li>
<li style="font-weight: 400;">Community - A great community brings everyone together around your brand</li>
<li style="font-weight: 400;">Contribution - Make people feel like they&rsquo;re part of something bigger</li>
</ol>

Wavelength Creative

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt — the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt &mdash; the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers.

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