CXL - Customer Experience LeadersCXL - Customer Experience Leaders
Clean

How a global charity improved CX using HCD (Human Centred Design) | World Vision, Chief Marketing Officer, Teresa Sperti

View descriptionShare

Teresa Sperti is the Chief Marketing Officer at World Vision, a charity known across the world for the support they bring in times of need. In this episode, we talk about how World Vision’s plans to keep the work they do relevant to customers on digital platforms. We also discuss the need for transparency with customers and how you keep customers engaged with the core mission of your business.

 

Resources mentioned:

 

Key takeaways (starts at 35:58):

  1. Use human-centred design (HCD) when thinking about your customer experience.
  2. Consider all the stakeholders involved in executing a campaign.
  3. Think about what parts of your business you want your customers to experience (backstage vs centre-stage).
  4. Don’t just invest in technology, invest in people and process.
  • Facebook
  • Twitter
  • WhatsApp
  • Email

In 1 playlist(s)

  1. Customer Experience Leaders

    59 clip(s)

CXL - Customer Experience Leaders

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jar 
Social links
Follow podcast
Recent clips
Browse 59 clip(s)