Jonah Staw is the Head of Ultimate Ears Custom Earphones, a division of Logitech which is tasked with creating bespoke, customised, audio products. In this episode, he takes us behind the scenes of how you deliver customised products at scale, and shares some tips on how to unlock great experiences in the most unexpected ways.

 

Resources mentioned: 
Joe Rogan’s Elon Musk interview (podcast)
The Sixth Man (book), by Andre Iguodala.
Michael Momsen (LinkedIn)
Adam Jaffrey (LinkedIn)

 

Key takeaways (starts at 31:27):
Sell your ‘why’ and not your ‘what’.
Keep iterating.
Always be on the lookout for ways to unlock a customer experience.
Embrace a growth mindset.

Jonah Staw is the Head of Ultimate Ears Custom Earphones, a division of Logitech which is tasked with creating bespoke, customised, audio products. In this episode, he takes us behind the scenes of how you deliver customised products at scale, and shares some tips on how to unlock great experiences in the most unexpected ways.
&nbsp;
Resources mentioned:&nbsp;
<ul>
<li><a href="https://www.youtube.com/watch?v=ycPr5-27vSI">Joe Rogan&rsquo;s Elon Musk interview</a> (podcast)</li>
<li><a href="https://www.amazon.com/Sixth-Man-Memoir-Andre-Iguodala/dp/0525533982">The Sixth Man</a> (book), by Andre Iguodala.</li>
<li><a href="https://www.linkedin.com/in/michaelmomsen/">Michael Momsen</a> (LinkedIn)</li>
<li><a href="https://www.linkedin.com/in/adamjaffrey">Adam Jaffrey</a> (LinkedIn)</li>
</ul>
&nbsp;
Key takeaways (starts at 31:27):
<ol>
<li>Sell your &lsquo;why&rsquo; and not your &lsquo;what&rsquo;.</li>
<li>Keep iterating.</li>
<li>Always be on the lookout for ways to unlock a customer experience.</li>
<li>Embrace a growth mindset.</li>
</ol>

Wavelength Creative

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt — the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt &mdash; the market leader in 'on the spot'​ customer feedback.

We reveal the secrets of how great brands delight their customers.