AI is transforming how CMOs are running their marketing program. Many marketing departments would like to spend more time focussing on the innovative long term programs of work to progress the organisation. However, in the past, they often get pulled back into delivering short term gains and managing the always on tactical programs. With AI, CMOs finally have the chance to get ahead.

To explore this topic I had the CMO of Salesforce ANZ Leandro Perez join me on the Customer Smarts podcast. It was a fascinating discussion as Leandro has a great perspective on the demands of CMOs but also has amazing insight into AI and how CMOs can best leverage it.

In this episode we dive into:
What makes a great CMO?
Agentic AI boosting the impact of the marketing department
Managing AI workers as part of your marketing team
Having many agents specialising in specific tasks
Customers will start to have their own agents

Host Bio - Justin Stafford has spent the last 20 years working on digital transformation and CX strategy projects all around the globe with brands like Samsung, Virgin, Lexus, eBay, PayPal, CommBank and even the Air Force. 

You can connect with me on Linkedin here: https://www.linkedin.com/in/justin-stafford-cs/ If you’re looking for help in the customer strategy & experience design space go to www.customersmarts.co

AI is transforming how CMOs are running their marketing program.&nbsp;Many marketing departments would like to spend more time focussing on the innovative long term programs of work to progress the organisation. However, in the past, they often get pulled back into delivering short term gains and managing the always on tactical programs.&nbsp;With AI, CMOs finally have the chance to get ahead.
To explore this topic I had the CMO of Salesforce ANZ Leandro Perez join me on the Customer Smarts podcast. It was a fascinating discussion as Leandro has a great perspective on the demands of CMOs but also has amazing insight into AI and how CMOs can best leverage it.
In this episode we dive into:
<ul>
<li>What makes a great CMO?</li>
<li>Agentic AI boosting the impact of the marketing department</li>
<li>Managing AI workers as part of your marketing team</li>
<li>Having many agents specialising in specific tasks</li>
<li>Customers will start to have their own agents</li>
</ul>
Host Bio - Justin Stafford has spent the last 20 years working on digital transformation and CX strategy projects all around the globe with brands like Samsung, Virgin, Lexus, eBay, PayPal, CommBank and even the Air Force. You can connect with me on Linkedin here: https://www.linkedin.com/in/justin-stafford-cs/ If you&rsquo;re looking for help in the customer strategy &amp; experience design space go to <a href="https://www.customersmarts.co">www.customersmarts.co</a>

If you’re a marketing or CX leader you’re probably feeling the pressure of customer expectations growing much faster than you can implement change in your organisation.

A recent study shows that 95% of executives feel the same as you do.

Which is why we’ve created the Customer Smarts podcast. To help you discover smarter more efficient ways to deliver great customer experiences.

The core topics we cover are:

·  Operations - how to unite your organisational silos to deliver great CX

·  Customer intelligence – how to structure segmentation and data to drive your CX program

·  Engagement strategy and design – how to overcome impatient short term product centric thinking to deliver customer centric experiences

·  Tech – how to better utilise technology to achieve your customer goals

If you’re a marketing or CX leader you’re probably feeling the pressure of customer expectations growing much faster than you can implement change in your organisation.
A recent study shows that 95% of executives feel the same as you do.
Which is why we’ve created the Customer Smarts podcast. To help you discover smarter more efficient ways to deliver great customer experiences.
The core topics we cover are:
·  Operations - how to unite your organisational silos to deliver great CX
·  Customer intelligence – how to structure segmentation and data to drive your CX program
·  Engagement strategy and design – how to overcome impatient short term product centric thinking to deliver customer centric experiences
·  Tech – how to better utilise technology to achieve your customer goals

Customer Smarts

We explore how AI can help CMOs transform their marketing team and impact on the business.

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