There’s a scene in Sex and the City where Sarah Jessica Parker gets to ring the famed opening bell on the New York Stock Exchange. Naturally, she’s wearing Jimmy Choos and a Chanel lipstick. 

Kate Morris dreamt that one day her company Adore Beauty would float on the stock exchange. She got there, but ringing the bell over Zoom from her lounge room? Well that wasn’t quite what she’d imagined. 

For years Morris slogged it out packing cosmetics in her garage. 

But with profits plateauing, Morris was advised to write a letter to herself from the future. “It was like turning all the lights back on.  Suddenly the whole path was illuminated for me”. 

A risky high-growth strategy landed the e-retailer Adore Beauty an Australian Stock Exchange float of a reputed $600+ million, inspiring thousands of women to invest in the share market for the first time. 

Kate’s willing to share the ride, warts and all. 

 +++ 

Curveball is the podcast that takes you inside a company at a pivotal moment. Leaders share tips with you on how to thrive in challenging times.  

And we adore hearing your stories. What’s been your curveball moment? Use your phone to record a voice memo and email it to hello@deadsetstudios.com

Keep up to date with Curveball by following @_deadsetstudios on Twitter and @deadsetstudios on instagram and you can also sign up to the Curveball newsletter on LinkedIn. 

Find out more about the show at www.curveballshow.com

We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the lands where we live and work. 



Learn more about your ad choices. Visit megaphone.fm/adchoices

There’s a scene in Sex and the City where Sarah Jessica Parker gets to ring the famed opening bell on the New York Stock Exchange. Naturally, she’s wearing Jimmy Choos and a Chanel lipstick. Kate Morris dreamt that one day her company Adore Beauty would float on the stock exchange. She got there, but ringing the bell over Zoom from her lounge room? Well that wasn’t quite what she’d imagined. For years Morris slogged it out packing cosmetics in her garage. But with profits plateauing, Morris was advised to write a letter to herself from the future. “It was like turning all the lights back on.  Suddenly the whole path was illuminated for me”. A risky high-growth strategy landed the e-retailer Adore Beauty an Australian Stock Exchange float of a reputed $600+ million, inspiring thousands of women to invest in the share market for the first time. Kate’s willing to share the ride, warts and all.  +++ Curveball is the podcast that takes you inside a company at a pivotal moment. Leaders share tips with you on how to thrive in challenging times.  And we adore hearing your stories. What’s been your curveball moment? Use your phone to record a voice memo and email it to <a href="mailto:hello@deadsetstudios.com">hello@deadsetstudios.com</a>   Keep up to date with Curveball by following @_deadsetstudios on <a href="https://twitter.com/_deadsetstudios">Twitter</a> and @deadsetstudios on <a href="https://www.instagram.com/deadsetstudios/">instagram</a> and you can also sign up to the Curveball newsletter on LinkedIn. Find out more about the show at <a href="http://www.curveballshow.com/">www.curveballshow.com</a>   We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the lands where we live and work.  Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

The human experience is all about adapting. Whether it’s a CEO trying to ride out an international travel crisis, a surfer struggling against a monster wave while his floatation vest fails, or a media star whose whole life changes in an instant, rarely do you get to glimpse what’s really going on during a someone's darkest hour.

In these revealing, personal conversations with a range of successful people, Curveball host Kellie Riordan gets the lowdown on how people grow in extraordinary times. 

Keep up to date with Curveball by following @_deadsetstudios.com on Twitter and @deadsetsetstudios on Instagram. Find out more about the show or suggest a guest by going to www.curveballshow.com

Curveball is also now a LinkedIn newsletter! It's a weekly top-up of the best advice our guests have to help set you on the right path. Subscribing is totally free.

Curveball

Kate Morris dreamt that one day her company Adore Beauty would float on the stock exchange. She got there, but ringing the bell over Zoom from her lounge room? Well that wasn’t quite what she’d imagined.

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