For 20 years, Alexandra Smart poured her heart into fashion label Ginger & Smart. She and her sister Genevieve built a beloved brand, a loyal community, and a legacy she was proud of. 

And then, almost overnight, it all changed. But Alexandra didn’t crumble, she pivoted. 

“You don’t always get time to reflect or recover,” she says. “You just have to keep moving forward. And that’s what I did.” 

Sometimes, failure isn’t the end. It’s the chance to create something different. Something new to love. 

Alexandra shares how you adapt when the thing you built slips through your fingers, and how you begin again with purpose, power, and a whole new vision. Now, she’s applying her expertise as an executive coach at ECI Partners, working with CEOs and C-Suite leaders to help them drive success. 

https://eci.net.au/

+++ 

Curveball unpacks those challenges you can’t see coming! It’s a production of Deadset Studios.  

Keep up to date with Curveball by following @_deadsetstudios on Twitter and @deadsetstudios on instagram.  

Want to know more about how people thrive in challenging times? Sign up toCurveball’s LinkedIn newsletter! And suggest a Curveball guest by visiting www.curveballshow.com   

This episode was produced by Liam Riordan and edited by Luci McAfee. Executive producer is Kellie Riordan.   

We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land on which this show was made. 

For 20 years, Alexandra Smart poured her heart into fashion label Ginger &amp; Smart. She and her sister Genevieve built a beloved brand, a loyal community, and a legacy she was proud of.&nbsp;
And then, almost overnight, it all changed. But Alexandra didn&rsquo;t crumble, she pivoted.&nbsp;
&ldquo;You don&rsquo;t always get time to reflect or recover,&rdquo; she says. &ldquo;You just have to keep moving forward. And that&rsquo;s what I did.&rdquo;&nbsp;
Sometimes, failure isn&rsquo;t the end. It&rsquo;s the chance to create something different. Something new to love.&nbsp;
Alexandra shares how you adapt when the thing you built slips through your fingers, and how you begin again with purpose, power, and a whole new vision. Now, she&rsquo;s applying her expertise as an executive coach at ECI Partners, working with CEOs and C-Suite leaders to help them drive success.&nbsp;
<a href="https://eci.net.au/" aria-label="Link https://eci.net.au/">https://eci.net.au/</a>
+++&nbsp;
Curveball unpacks those challenges you can&rsquo;t see coming! It&rsquo;s a production of <a href="https://www.deadsetstudios.com/">Deadset Studios</a>.&nbsp;&nbsp;
Keep up to date with&nbsp;Curveball by following @_deadsetstudios on <a href="https://twitter.com/_deadsetstudios">Twitter</a> and @deadsetstudios on <a href="https://www.instagram.com/deadsetstudios/">instagram</a>.&nbsp;&nbsp;
Want to know more about how people thrive in challenging times? Sign up to <a href="https://www.linkedin.com/newsletters/curveball-6745938675223425024/">Curveball&rsquo;s LinkedIn newsletter</a>! And suggest a Curveball guest by visiting <a href="http://www.curveballshow.com/">www.curveballshow.com</a>&nbsp;&nbsp;&nbsp;
This episode was produced by Liam Riordan and edited by Luci McAfee. Executive producer is Kellie Riordan.&nbsp;&nbsp;&nbsp;
We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land on which this show was made.&nbsp;

The human experience is all about adapting. Whether it’s a CEO trying to ride out an international travel crisis, a surfer struggling against a monster wave while his floatation vest fails, or a media star whose whole life changes in an instant, rarely do you get to glimpse what’s really going on during a someone's darkest hour.

In these revealing, personal conversations with a range of successful people, Curveball host Kellie Riordan gets the lowdown on how people grow in extraordinary times. 

Keep up to date with Curveball by following @_deadsetstudios.com on Twitter and @deadsetsetstudios on Instagram. Find out more about the show or suggest a guest by going to www.curveballshow.com

Curveball is also now a LinkedIn newsletter! It's a weekly top-up of the best advice our guests have to help set you on the right path. Subscribing is totally free.

Curveball

In 2019, nearly 20 years into building fashion empire Ginger & Smart, AleAlexandra Smart sold majority control of the label she co-founded with her sister — and everything changed.  

Advertisement