Remember when Michael Fox first joined us on Curveball? He’d clawed his way back from a bruising collapse of his first start-up Shoes of Prey to build a new company.  

Fable Foods creates a meat-alternative from shiitake mushrooms and Michael and his co-founders had convinced celebrity chef Heston Blumenthal to be part of their journey.  

But Covid had hit and Michael wasn’t sure his newly-established food manufacturing plant would survive the pandemic.   

Michael Fox is the ultimate optimist and since he last joined us on season 1 of Curveball, he’s secured more investment, scaled up his company, and now expanded into several fast food chains.   

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Curveball is a production of Deadset Studios. Leaders reveal their darkest moments and share tips on how the deal with those things you just can’t see coming. 

Keep up to date with Curveball by following @_deadsetstudios on Twitter and @deadsetstudios on instagram.   

Want more from your leadership journey? To get more wisdom and life lessons from top leaders delivered to you directly, sign up to Curveball’s LinkedIn newsletter!  

Find out more about the show or suggest a guest by visiting www.curveballshow.com

This was episode was produced Liam Riordan. Curveball’s executive producers are Rachel Fountain and Kellie Riordan. 

We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land on which this show was made. 



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Remember when Michael Fox first joined us on Curveball? He’d clawed his way back from a <a href="https://www.abc.net.au/news/2020-12-16/michael-fox-shoes-of-prey-fable-foods-surviving-pandemic/12981416">bruising collapse of his first start-up Shoes of Prey</a> to build a new company.  <a href="https://fablefood.co/">Fable Foods</a> creates a meat-alternative from shiitake mushrooms and Michael and his co-founders had convinced celebrity chef Heston Blumenthal to be part of their journey.  But Covid had hit and Michael wasn’t sure his newly-established food manufacturing plant would survive the pandemic.   Michael Fox is the ultimate optimist and since he last joined us on season 1 of <a href="http://www.curveballshow.com/">Curveball,</a> he’s secured more investment, scaled up his company, and now expanded into several fast food chains.   +++ Curveball is a production of <a href="https://www.deadsetstudios.com/">Deadset Studios</a>. Leaders reveal their darkest moments and share tips on how the deal with those things you just can’t see coming. Keep up to date with Curveball by following @_deadsetstudios on <a href="https://twitter.com/_deadsetstudios">Twitter</a> and @deadsetstudios on <a href="https://www.instagram.com/deadsetstudios/">instagram</a>.   Want more from your leadership journey? To get more wisdom and life lessons from top leaders delivered to you directly, sign up to <a href="https://www.linkedin.com/newsletters/curveball-6745938675223425024/">Curveball’s LinkedIn newsletter</a>!  Find out more about the show or suggest a guest by visiting <a href="http://www.curveballshow.com/">www.curveballshow.com</a>   This was episode was produced Liam Riordan. Curveball’s executive producers are Rachel Fountain and Kellie Riordan. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land on which this show was made.  Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

The human experience is all about adapting. Whether it’s a CEO trying to ride out an international travel crisis, a surfer struggling against a monster wave while his floatation vest fails, or a media star whose whole life changes in an instant, rarely do you get to glimpse what’s really going on during a someone's darkest hour.

In these revealing, personal conversations with a range of successful people, Curveball host Kellie Riordan gets the lowdown on how people grow in extraordinary times. 

Keep up to date with Curveball by following @_deadsetstudios.com on Twitter and @deadsetsetstudios on Instagram. Find out more about the show or suggest a guest by going to www.curveballshow.com

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Michael Fox from Fable Food on further expansion of his mushroom empire

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