In this powerful episode of Culture Raises Us, brand strategist and cultural thought leader Kenny Mac joins us to unpack what it really means to move with intention—and why platform alone isn’t the goal, it’s the tool. Together, we examine how artists like Bad Bunny are redefining influence, using their visibility to spark economic growth, cultural preservation, and long-term community investment.

Kenny breaks down a practical framework for converting experience and influence into meaningful execution—and challenges the entertainment industry to think beyond applause and into impact. From strategic timing to authenticity, this conversation explores how artists, athletes, and creatives can empower their teams to embed social good into the core of what they do.

This episode is a masterclass in doing more than performing—it’s about building.

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