Martina Calvi is a creative entrepreneur and Australia’s very own ‘sentimental crafty girl’.

Her signature scrapbooking projects, tactile approach to content creation, and crafty supplies on Martina’s Tiny Store has led to her 300,000-strong following. 

Martina’s book, The Art of Memory Collecting, is being released later this month and features 15 scrapbook, collage, trinket and zine projects. Ahead of its launch, we sat down with Martina to discuss her career journey, social media in the creative space, and how to practise your craftiness. 

If you're Sydney or New York-based, RSVP to Martina's book launch at the Ace Hotel. 

You can follow Martina on Instagram here, pre-buy her book The Art Of Memory Collecting here and shop Martina's Tiny Store here. 

Speak soon! Jas & Mags xoxo

Katie Zhou created our fab cover art and India Raine is our wonderful editor and composer of our jingle. Email us at cultureclubmail@gmail.com.

Find us on Instagram @cultureclubpod or on our personal accounts @jasmineeskye and @yemagz.