Simeon Van der Molen is the Founder & CEO of Moving Mountains Foods, a British company that offers a wide variety of alternative meat products, including their signature “meatless bleeding burger.” Simeon’s role is to create the world’s most realistic food tech products that also contribute to the long-term preservation of the environment. Simeon is also the owner of Ecozone, a privately-owned European manufacturer of detergent liquids and tablets.

Simeon joins me to share how Moving Mountains was created to “move mountains” in the plant-based food industry. He describes how his love for plant-based food began at a young age and how the vegan community reacted to the ‘meatless bleeding burger.’ He discusses the processes involved in making their meat products taste genuine. Simeon also explains how supermarkets helped keep his company afloat during the pandemic and why he is not enthusiastic about a novel product that’s not a meat copy.

"Having chefs with an open mind is important. In order to get onto the menu or in a restaurant, you’ve got to get past the chefs." - Simeon Van der Molen

This week on Ctrl-Alt-Meat:

• What sets Moving Mountains Foods apart from other plant-based foods
• Simeon's personal reasons on starting Moving Mountains Foods
• Why Simeon disliked animal-based products since he was 9
• How Moving Mountains Foods make their products taste like real meat
• The backlash Simeon received from the vegan community over what they call their products
• How supermarkets helped Moving Mountains Foods financially survive the city lockdowns
• Non-food items where animal parts are included
• How price pressure can indirectly ruin the environment
• Developments Simeon is excited to see in the coming years
• Will Simeon launch a product that is not a meat alternative?

Connect with Simeon Van der Molen:

• Moving Mountains Foods
• Ecozone
• Simeon Van der Molen on LinkedIn

Resetting the Food System for a Better Tomorrow

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