Dr. Tyler Johnson, Chief Impact Officer of Come Near, joins Crosswalk Talk to unpack He Gets Us’s latest Super Bowl ad titled “More.” He explains what this year’s spot is about, why He Gets Us invests in one of the most-watched advertising stages in the world, and how the campaign strives to raise the public conversation about Jesus in culturally relatable ways.

Their focus is on connecting with spiritually curious people — not preaching at them — using creative messaging that invites questions and steps toward faith. Dr. Johnson also explains how He Gets Us works with partners like The Bible Project to help curious visitors explore the gospel after watching the ad.

Highlights


What the He Gets Us “More” Super Bowl ad is about — challenging cultural materialism and inviting reflection


Why He Gets Us continues to run high-visibility ads during the Super Bowl


What Come Near is and how it aims to introduce people to the authentic Jesus


The strategic role of the He Gets Us website as a gateway to deeper discipleship resources


How partnerships with organizations like The Bible Project support ongoing spiritual journeys


How the ad is designed to spark curiosity rather than deliver a full theological argument

Resources Mentioned

Come Near – Organization behind He Gets Us


Official Website: https://comenear.com/


He Gets Us Campaign: https://hegetsus.com/

The Bible Project – Creative partner providing Bible resources


Official Website: https://bibleproject.com/


YouTube Channel:

Biblical Reference Mentioned


Romans 12:1–2 (Phillips Translation concept referenced in ad strategy)

Join the Conversation

Dr. Johnson’s insight shows He Gets Us isn’t just an ad campaign — it’s a cultural conversation starter about faith, meaning, and what we pursue most. After hearing about it, what line from the “More” ad stands out to you? How has your understanding of spiritual longing vs. material “more” evolved?

Share your thoughts with #CrosswalkTalk #HeGetsUs #MoreAd #ComeNear — and if this episode encouraged you, subscribe and leave a review so others seeking thoughtful faith conversations can find it too. Visit LifeAudio.com for dozens of other faith-centered podcasts.

Dr. Tyler Johnson, Chief Impact Officer of Come Near, joins Crosswalk Talk to unpack He Gets Us&rsquo;s latest Super Bowl ad titled &ldquo;More.&rdquo; He explains what this year&rsquo;s spot is about, why He Gets Us invests in one of the most-watched advertising stages in the world, and how the campaign strives to raise the public conversation about Jesus in culturally relatable ways.
Their focus is on connecting with spiritually curious people &mdash; not preaching at them &mdash; using creative messaging that invites questions and steps toward faith. Dr. Johnson also explains how He Gets Us works with partners like The Bible Project to help curious visitors explore the gospel after watching the ad.
<hr data-start="1064" data-end="1067">
Highlights
<ul data-start="1084" data-end="1656">
<li data-start="1084" data-end="1202">
What the He Gets Us &ldquo;More&rdquo; Super Bowl ad is about &mdash; challenging cultural materialism and inviting reflection
</li>
<li data-start="1203" data-end="1282">
Why He Gets Us continues to run high-visibility ads during the Super Bowl
</li>
<li data-start="1283" data-end="1365">
What Come Near is and how it aims to introduce people to the authentic Jesus
</li>
<li data-start="1366" data-end="1462">
The strategic role of the He Gets Us website as a gateway to deeper discipleship resources
</li>
<li data-start="1463" data-end="1564">
How partnerships with organizations like The Bible Project support ongoing spiritual journeys
</li>
<li data-start="1565" data-end="1656">
How the ad is designed to spark curiosity rather than deliver a full theological argument
</li>
</ul>
<hr data-start="1658" data-end="1661">
Resources Mentioned
Come Near &ndash; Organization behind He Gets Us
<ul data-start="1738" data-end="1830">
<li data-start="1738" data-end="1781">
Official Website: <a href="https://comenear.com/" data-start="1758" data-end="1779">https://comenear.com/</a>
</li>
<li data-start="1782" data-end="1830">
He Gets Us Campaign: <a href="https://hegetsus.com/" data-start="1807" data-end="1828">https://hegetsus.com/</a>
</li>
</ul>
The Bible Project &ndash; Creative partner providing Bible resources
<ul data-start="1901" data-end="2007">
<li data-start="1901" data-end="1948">
Official Website: <a href="https://bibleproject.com/" data-start="1921" data-end="1946">https://bibleproject.com/</a>
</li>
<li data-start="1949" data-end="2007">
<a href="https://www.youtube.com/@BibleProject">YouTube Channel:</a>
</li>
</ul>
Biblical Reference Mentioned
<ul data-start="2044" data-end="2116">
<li data-start="2044" data-end="2116">
Romans 12:1&ndash;2 (Phillips Translation concept referenced in ad strategy)
</li>
</ul>
<hr data-start="2118" data-end="2121">
Join the Conversation
Dr. Johnson&rsquo;s insight shows He Gets Us isn&rsquo;t just an ad campaign &mdash; it&rsquo;s a cultural conversation starter about faith, meaning, and what we pursue most. After hearing about it, what line from the &ldquo;More&rdquo; ad stands out to you? How has your understanding of spiritual longing vs. material &ldquo;more&rdquo; evolved?
Share your thoughts with #CrosswalkTalk #HeGetsUs #MoreAd #ComeNear &mdash; and if this episode encouraged you, subscribe and leave a review so others seeking thoughtful faith conversations can find it too. Visit LifeAudio.com for dozens of other faith-centered podcasts.

Join us each week on Crosswalk Talk where we interview your favorite Christian celebrities. Hear how famous Christian figures keep their faith a priority in Hollywood and discover the best Christian movies, books, television, and other entertainment.

Some of our favorite interviews include:

⭐️ Chrissy Metz and Bradley Collins Discuss Their Heartwarming Children's Book on Prayer

⭐️ Patricia Heaton and David Hunt Talk Faith, Life and Their Adoption Film Unexpected

⭐️ Willie and Korie Robertson Open Up About The Blind and the Generational Impact of Faith

⭐️ Phil Wickham Talks New Album, Songwriting, and the Deconstruction Movement

Let us know what famous Christian celebrities you want us to interview for the show!

Join us each week on Crosswalk Talk where we interview your favorite Christian celebrities. Hear how famous Christian figures keep their faith a priority in Hollywood and discover the best Christian movies, books, television, and other entertainment.
Some of our favorite interviews include:
⭐️ Chrissy Metz and Bradley Collins Discuss Their Heartwarming Children's Book on Prayer
⭐️ Patricia Heaton and David Hunt Talk Faith, Life and Their Adoption Film Unexpected
⭐️ Willie and Korie Robertson Open Up About The Blind and the Generational Impact of Faith
⭐️ Phil Wickham Talks New Album, Songwriting, and the Deconstruction Movement
Let us know what famous Christian celebrities you want us to interview for the show!

Join us each week on Crosswalk Talk where we interview your favorite Christian celebrities. Hear how famous Christian figures keep their faith a priority in Hollywood and discover the best Christian movies, books, television, and other entertainment.

Crosswalk Talk: Celebrity Christian Interviews

Join us each week on Crosswalk Talk where we interview your favorite Christian celebrities. Hear how famous Christian figures keep their faith a priority in Hollywood and discover the best Christian movies, books, television, and other entertainment.
Some of our favorite interviews include:
⭐️ Chrissy Metz and Bradley Collins Discuss Their Heartwarming Children's Book on Prayer
⭐️ Patricia Heaton and David Hunt Talk Faith, Life and Their Adoption Film Unexpected
⭐️ Willie and Korie Robertson Open Up About The Blind and the Generational Impact of Faith
⭐️ Phil Wickham Talks New Album, Songwriting, and the Deconstruction Movement
Let us know what famous Christian celebrities you want us to interview for the show!

Dr. Tyler Johnson on He Gets Us, the “More” Super Bowl Ad & Sharing Jesus in Culture

https://api.omny.fm/orgs/5e27a451-e6e6-4c51-aa03-a7370003783c/clips/8f9bc3ed-bdd9-4423-aba7-b3ec015402c9/transcript