The connected brand

Where leaders should start 

The pros and cons of social media

Building a personal brand on social media  

Where to address a crisis 

Building authority during a crisis 

What repair looks like 

Trevor's advice

Sarah's takeaways

In this episode, I sit down with Trevor Young, communications strategist, PR maestro and author, to talk about leadership, visibility and reputation before and after a crisis.

We look at why the strongest asset you have isn’t just your response - it’s your connected brand - and why leaders who show up early are better positioned when things go wrong.

If you’ve ever thought building a personal brand is a ‘nice to have’, this episode will challenge you.

This is the podcast you break in case of emergency.

***

Connect with Trevor:

LinkedIn: Trevor Young | LinkedIn
Website: www.trevoryoung.me
Blog: www.prwarrior.com
Newsletter: Earn the Right | Trevor Young | Substack

Get in touch with Sarah:
Learn more at www.bespokenagency.com.au
You can also reach out on LinkedIn

***

In this episode, I sit down with <a href="http://www.trevoryoung.me">Trevor Young</a>, communications strategist, PR maestro and author, to talk about leadership, visibility and reputation before and after a crisis.
We look at why the strongest asset you have isn&rsquo;t just your response - it&rsquo;s your connected brand - and why leaders who show up early are better positioned when things go wrong.
If you&rsquo;ve ever thought building a personal brand is a &lsquo;nice to have&rsquo;, this episode will challenge you.
This is the podcast you break in case of emergency.
***
Connect with Trevor:
LinkedIn: <a href="https://www.linkedin.com/in/trevoryoung/">Trevor Young | LinkedIn</a> Website: <a href="https://trevoryoung.me/">www.trevoryoung.me</a> Blog: <a href="https://www.prwarrior.com/">www.prwarrior.com</a> Newsletter: <a href="https://earntheright.substack.com/">Earn the Right | Trevor Young | Substack</a>
Get in touch with Sarah: Learn more at <a href="http://www.bespokenagency.com.au">www.bespokenagency.com.au</a> You can also reach out on&nbsp;<a href="https://www.linkedin.com/in/sarahmorgancommunications/">LinkedIn</a> ***

A crisis can be a make-or-break moment for an organisation and its leaders, underscoring the need for proactive communications planning and a strategic approach to handling risks and the potential aftermath. 

As the crisis communications environment becomes more complex by the day, Bespoken Agency managing director and seasoned crisis communications expert Sarah Morgan chats with thought leaders from around the globe to help practitioners refine their playbooks, while exploring the human side of crises, how decisions are made under pressure, how to protect the future reputation of an organisation and the changes taking place as the field continues to evolve. 

Season one episodes drop fortnightly.

Learn more at www.bespokenagency.com.au. You can also connect with Sarah on LinkedIn.

Produced by East Coast Studio.

A crisis can be a make-or-break moment for an organisation and its leaders, underscoring the need for proactive communications planning and a strategic approach to handling risks and the potential aftermath.&nbsp;
As the crisis communications environment becomes more complex by the day, <a href="https://bespokenagency.com.au/">Bespoken Agency</a> managing director and seasoned crisis communications expert Sarah Morgan chats with thought leaders from around the globe to help practitioners refine their playbooks, while exploring the human side of crises, how decisions are made under pressure, how to protect the future reputation of an organisation and the changes taking place as the field continues to evolve.&nbsp;
Season one episodes drop fortnightly.
Learn more at <a href="https://www.bespokenagency.com.au">www.bespokenagency.com.au</a>. You can also connect with Sarah on <a href="https://www.linkedin.com/in/sarahmorgancommunications/">LinkedIn</a>.
Produced by <a href="https://eastcoaststudio.com.au/">East Coast Studio</a>.