Crisis comms across sectors

Crisis as a pie chart

Crisis planning as BAU

Learnings from high-profile crises

Nailing the response

Credible vs performative apologies

Managing egos and emotions

When the response is bigger

Radical Candor in a crisis

Reputation after a crisis

Myth busting

Sarah's takeaways

It’s best you don’t build the ship, as it’s already sailing.

Crisis communications preparation, planning and training is what you do long before the trouble hits.

In this episode, I chat with Sally Branson, founder of The Sally Branson Consultancy Group, crisis communications specialist, author and keynote speaker, to talk about how to be prepared and what leadership really looks like when the pressure is on.

We unpack why some organisations manage a crisis well, while others unintentionally make it worse, including what high‑profile examples and case studies reveal about how responses play out in real time.

We also break down the practical side and look at why stakeholder mapping matters, and why some apologies land while others fall flat.

This is the podcast you break in case of emergency.

***

Connect with Sally:

LinkedIn: Sally Branson, FARLF | LinkedIn
Website: www.sallybransonconsulting.com

Get in touch with Sarah:
Learn more at www.bespokenagency.com.au
You can also reach out on LinkedIn

It&rsquo;s best you don&rsquo;t build the ship, as it&rsquo;s already sailing.
Crisis communications preparation, planning and training is what you do long before the trouble hits.
In this episode, I chat with <a href="https://www.sallybransonconsulting.com/">Sally Branson</a>, founder of The Sally Branson Consultancy Group, crisis communications specialist, author and keynote speaker, to talk about how to be prepared and what leadership really looks like when the pressure is on.
We unpack why some organisations manage a crisis well, while others unintentionally make it worse, including what high‑profile examples and case studies reveal about how responses play out in real time.
We also break down the practical side and look at why stakeholder mapping matters, and why some apologies land while others fall flat.
This is the podcast you break in case of emergency.
***
Connect with Sally:
LinkedIn: <a href="https://www.linkedin.com/in/sallybransoncrisisprreputation/">Sally Branson, FARLF | LinkedIn</a> Website: <a href="https://www.sallybransonconsulting.com/">www.sallybransonconsulting.com</a>
Get in touch with Sarah: Learn more at <a href="http://www.bespokenagency.com.au">www.bespokenagency.com.au</a> You can also reach out on&nbsp;<a href="https://www.linkedin.com/in/sarahmorgancommunications/">LinkedIn</a>

A crisis can be a make-or-break moment for an organisation and its leaders, underscoring the need for proactive communications planning and a strategic approach to handling risks and the potential aftermath. 

As the crisis communications environment becomes more complex by the day, Bespoken Agency managing director and seasoned crisis communications expert Sarah Morgan chats with thought leaders from around the globe to help practitioners refine their playbooks, while exploring the human side of crises, how decisions are made under pressure, how to protect the future reputation of an organisation and the changes taking place as the field continues to evolve. 

Season one episodes drop fortnightly.

Learn more at www.bespokenagency.com.au. You can also connect with Sarah on LinkedIn.

Produced by East Coast Studio.

A crisis can be a make-or-break moment for an organisation and its leaders, underscoring the need for proactive communications planning and a strategic approach to handling risks and the potential aftermath.&nbsp;
As the crisis communications environment becomes more complex by the day, <a href="https://bespokenagency.com.au/">Bespoken Agency</a> managing director and seasoned crisis communications expert Sarah Morgan chats with thought leaders from around the globe to help practitioners refine their playbooks, while exploring the human side of crises, how decisions are made under pressure, how to protect the future reputation of an organisation and the changes taking place as the field continues to evolve.&nbsp;
Season one episodes drop fortnightly.
Learn more at <a href="https://www.bespokenagency.com.au">www.bespokenagency.com.au</a>. You can also connect with Sarah on <a href="https://www.linkedin.com/in/sarahmorgancommunications/">LinkedIn</a>.
Produced by <a href="https://eastcoaststudio.com.au/">East Coast Studio</a>.