When Maude Mayberg was 38 years old, this was back in 1890, she 'discovered' an elixir that transformed her life. It was called Fruitcura, she said, and it cured her ailments when medical doctors could not. Two years later, she was a patent medicine entrepreneur and saleswoman going by the name, Madame Yale. Let’s talk about how that’s code for, snake oil peddler.