In the mid-1890s, Harry Kramer’s Sterling Remedy Co. introduced a product called, Cascarets Candy Cathartic. Cascarets were just laxatives, but the product blew away the competition. And a lot of that had to do with how it was marketed (a stroke of brilliance): Harry advertised the product as candy – and historians believe he may have been the first to have marketed medicine in that way. They were brown tablets – nothing special there – but they had a “pleasant taste -- almost as pleasant as chocolate.” In just a few years, by 1899, they’d become so popular that more than 5 million boxes were purchased annually. Harry, an entrepreneur who was adept at advertising – maybe that’s an understatement -- was only 38 years old at the time. So let’s meet this advertising sensation.

<p>In the mid-1890s, Harry Kramer’s Sterling Remedy Co. introduced a product called, Cascarets Candy Cathartic. Cascarets were just laxatives, but the product blew away the competition. And a lot of that had to do with how it was marketed (a stroke of brilliance): Harry advertised the product as candy – and historians believe he may have been the first to have marketed medicine in that way. They were brown tablets – nothing special there – but they had a “pleasant taste -- almost as pleasant as chocolate.” In just a few years, by 1899, they’d become so popular that more than 5 million boxes were purchased annually. Harry, an entrepreneur who was adept at advertising – maybe that’s an understatement -- was only 38 years old at the time. So let’s meet this advertising sensation.</p>

Humans have always committed crimes. What can we learn from the criminals and crimes of the past, and have humans gotten better or worse over time?

Criminalia

Harry Lewis Kramer: The Ad Man Who Marketed Medicine As Candy

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7343af91-3a88-45c6-a7bb-b1a800c28497/transcript

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